The new feature is available to all ANewswire users at no charge, underscoring the company's commitment to making powerful PR and visibility tools accessible to organizations of all sizes — from startups and nonprofits to enterprises and independent professionals.

A New Era of Event Visibility

With the Event Posting Feature, ANewswire users can now create dedicated event listings that appear prominently on the platform, ensuring their conferences, webinars, product launches, workshops, and other key occasions are seen by the right audiences at the right time.

"We believe every organization deserves the opportunity to get their events in front of the world without barriers," said Anil Kumar, Founder at ANewswire. "With the free Event Posting Feature, we're giving our users a powerful, easy-to-use tool to announce their upcoming events and generate the visibility they deserve — all within the trusted ANewswire ecosystem."

Key Highlights of the Event Posting Feature

• Free to Use — All ANewswire users can post events at no additional cost, removing financial barriers to visibility.
• Broad Reach — Events are listed on the ANewswire platform, exposing them to a large and engaged audience of journalists, businesses, and industry professionals.
• Easy Event Management — An intuitive interface allows users to create, edit, and manage their event listings with ease.
• Maximum Discoverability — Listings are designed for discoverability, helping organizations attract attendees, media attention, and industry interest.
• Seamless Integration — The feature integrates smoothly with ANewswire's existing press release and PR distribution tools, enabling a unified communications strategy.

Who Can Benefit

The Event Posting Feature is designed for a wide range of users, including:

• Businesses launching products, hosting trade shows, or running corporate events
• Nonprofits and community organizations promoting fundraisers, awareness campaigns, and public programs
• Media and publishing brands hosting conferences, summits, and panels
• Educational institutions announcing open days, seminars, and graduation ceremonies
• Startups and entrepreneurs gaining early traction and public attention for milestone events

Availability

The Event Posting Feature is available now to all registered ANewswire users. New users can sign up for free at https://anewswire.com/events to take advantage of the feature immediately.

About ANewswire

ANewswire is a leading PR SaaS platform that empowers businesses, agencies, and communicators to distribute press releases, manage media outreach, and build brand visibility with ease. With a growing suite of tools designed for modern PR professionals, ANewswire helps organizations of all sizes tell their stories, reach their audiences, and make an impact.

For more information, visit www.anewswire.com or follow ANewswire on social media.

“This year’s show demonstrated that financial services has entered a new phase of transformation,” said Bryony Naylor, Vice President of Money20/20 Europe. “Across the show floor and on stage, we saw leaders move beyond discussing what’s next to actively building it. From AI and digital identity to financial sovereignty and digital assets, the conversations and partnerships formed in Amsterdam will influence the direction of the industry.”

Throughout the show, some of the most influential voices in global finance, technology and policy took to the stage, including Sebastian Siemiatkowski, CEO and Co-Founder of Klarna; Onur Genç, CEO of BBVA; Marguerite Bérard, CEO of ABN AMRO; Kelly Devine, President, Europe at Mastercard; Yoni Assia, CEO and Co-Founder of eToro; Francesca Carlesi, CEO of Revolut UK; Arjun Sethi, Co-CEO of Kraken; Simonas Krėpšta, Board Member of the Anti-Money Laundering Authority (AMLA); Sarah Wynn-Williams, technology policy expert and bestselling author and many others. 

Policy20, the invitation-only round table sessions, convened more than 40 senior policymakers, regulators, central banks, and industry leaders for a high-level forum examining how regulatory coordination, interoperability, and trust can support innovation across an increasingly interconnected global financial ecosystem. 

Money20/20 Europe also showcased six startups defining the future of fintech through its Startup Media Session and Startup Hub, the premier platform for early and growth-stage fintechs to gain visibility, forge critical connections, and accelerate their path to scale. Aviel Intelligence, a UK-based anti-scam intelligence company that identifies and engages with active scammers at scale using AI-powered synthetic personas to extract live mule accounts in real-time, won the industry-leading Start-Up Pitch Competition, earning recognition on one of fintech's most influential stages. The other selected companies, Fraudio, Vouchsafe, Softbees, SAPI, and Serene presented breakthrough innovation across AI-native finance, fraud prevention, digital assets, trust infrastructure, and modular banking technology.

Across more than 100 hours of content, speakers explored the rise of AI and the Agentic Age, the future of European competitiveness, cross-border payments, digital identity, cybersecurity, embedded finance and the evolution of financial infrastructure. Discussions around financial sovereignty, digital assets and the future role of stablecoins emerged as some of the defining themes of the week.

European financial sovereignty was discussed throughout the show, with leaders from across banking, payments, technology and policy examining how Europe can strengthen its financial infrastructure, accelerate innovation, and maintain strategic autonomy in an increasingly competitive global environment. Conversations highlighted the importance of resilient payment systems, digital identity frameworks, and homegrown innovation in shaping Europe’s financial future.

Digital assets also moved firmly into mainstream conversation. Industry leaders explored the growing role of stablecoins, tokenized assets and blockchain-based financial infrastructure, alongside the increasing convergence of traditional finance and decentralized finance. 

Reflecting this shift, Money20/20 launched The New Intersection of Money: Where TradFi and DeFi Converge, a new book co-authored by Scarlett Sieber, Ian Fong, Tina Loncaric, Kinga Swiderska, Dhanum Nursigadoo, and Virginia Pereira Alvarez, addressing how established financial institutions and decentralized financial networks are coming together to reshape payments, liquidity, asset ownership and the broader financial ecosystem. The publication brings together insights from leaders across banking, fintech, digital assets and policy, and examines the opportunities and challenges emerging at the intersection of traditional and decentralized finance.

Artificial intelligence also remained a dominant topic throughout the show, with speakers focusing on the transition from experimentation to deployment and the impact AI is already having across customer experience, fraud prevention, compliance, risk management and operational efficiency. Conversations increasingly centered on how AI is transforming financial services from a productivity tool into a core business capability.

Money20/20 Europe will return to the RAI in Amsterdam next year on June 8-10. 

About Money20/20  

Launched by industry insiders in 2012, Money20/20 has rapidly become the heartbeat of the global fintech ecosystem. Over the last decade, the most innovative, fast-moving ideas and companies have driven their growth on our platform. Mastercard, Airwallex, J.P. Morgan, SHIELD, GCash, Stripe, Google, Visa, Adyen, and more make transformational deals and raise their global profile with us. Money20/20 attracts leaders from the world’s greatest banks, payments companies, VC firms, regulators, and media platforms — convening to cut industry shaping deals, build world changing partnerships, and unlock future defining opportunities in Las Vegas (October 18–21, 2026), Amsterdam (June 8–10, 2027), Riyadh (September 14–16, 2026), and Bangkok (April 27–29, 2027). Money20/20 is where the world’s fintech leaders convene to grow their brands. Money20/20 is part of Informa PLC. Follow Money20/20 on X and LinkedIn for show developments and updates.

Media Contact:

Tina Loncaric 

Global Head of Public Relations 

Money20/20 

tina@money2020.com 

M:+1 469 288 5556

The selected companies - Aviel Intelligence, Fraudio, Vouchsafe, Softbees, SAPI, and Serene - were showcased as part of Money20/20 Europe’s broader Startup Hub, the premier platform for early- and growth-stage fintechs to gain visibility, forge critical connections, and accelerate their path to scale.

Money20/20 Europe brings the entire fintech universe together: banks, VCs, regulators, infrastructure companies, payment providers, government representatives, and accelerators, creating an efficiency multiplier for startups by compressing months of outreach into days of high-value meetings with decision-makers. 

At the heart of this ecosystem, the Money20/20 Europe Startup Hub serves as the premier launchpad for early- and growth-stage fintechs, giving founders unparalleled access to investors, partners, customers, and global media while accelerating visibility and deal-making. The Hub also hosts the industry-leading Start-Up Pitch Competition, where emerging companies compete for recognition on one of fintech’s most influential stages. Together, these platforms empower startups to rapidly build connections, unlock opportunities, and scale within the world’s most concentrated gathering of fintech leaders. This year’s winner, Aviel Intelligence, provides solutions to detect scam-related bank accounts and outgoing payments.

“Startups are the heartbeat of fintech innovation, and this year’s group demonstrates just how fast the industry is evolving. The Startup Hub is designed to compress months of conversations into days of meaningful progress, and the momentum we’re seeing from these founders is extraordinary. Their breakthroughs in AI, trust, digital assets, and payments signal where the industry is heading and Money20/20 Europe is where that future begins.” Bryony Naylor, VP of Europe, Money20/20

The 2026 line-up showcases founders and companies shaping the next decade of financial services:

Startup Pitch Winner - Aviel Intelligence 

AVIEL Intelligence is a UK-based anti-scam intelligence company that identifies and engages with active scammers at scale. Since 2024, AVIEL has been extracting thousands of live 'mule' accounts and supplying them to the UK financial sector in real-time. This live feed of intelligence is used by major banks and PSPs to both minimise mule risk and protect customers from sending money to scammers.

Peter Griffin, Co-founder, Aviel Intelligence, said, “We are thrilled to win Money 20/20's Start-Up Pitch competition against such a phenomenal group of finalists. The problem of financial scams is escalating rapidly with the rise of AI; over £450 million is stolen annually in the UK alone and it sits at over $10 billion internationally. This is where AVIEL 'enters the chat'. We find scammers and engage with them using synthetic AI personas; what we call the 'honeybots'. Scammers are chatting to our honeybots right now - thinking they are real victims. Through these chats we capture hundreds of bank 'mule' accounts everyday and supply them to bank and PSP partners to take action. It's precision intelligence, that stops scams and protects victims. Winning this award is such an honour. It's a recognition that sets the stage perfectly as we look to execute our seed round this year and roll out our 'honeybots' to stop even more scams around the world.” 

Fraudio provides AI-powered fraud detection and risk intelligence for the entire payments ecosystem, helping PSPs, acquirers, and issuers identify and prevent fraud across every stage of the transaction lifecycle. Its cloud-native platform leverages network-wide intelligence to deliver real-time insights, reduce losses, and strengthen compliance. Built by payments and machine-learning experts, Fraudio enables financial institutions to stay ahead of evolving threats with scalable, enterprise-grade protection.

“It’s been incredible to be here at Money20/20 Amsterdam showcasing our technology alongside Europe's top innovators. The global risk landscape is compounding rapidly, and our scale reflects that—we grew 4x last year and have already doubled our footprint this year to protect over 2 million merchants globally. Over 90% of modern fraud isn't localized revenue fraud; it’s orchestrated by large-scale criminal organizations exploiting vulnerabilities on the acquiring and issuing sides of the rails. As AI makes it cheaper and easier for criminals to fabricate fraud, our platform helps financial institutions control risk without suffocating growth. Having payment veteran Robert Kraal of Adyen, currently with Silverflow join our board signals exactly who we are targeting, and the incredible platform Money20/20 has given our startup accelerates our ambition to make real-time risk control universally accessible straight through existing payment rails.” João Moura, Founder & CEO at Fraudio

Vouchsafe is AI-era anti-fraud infrastructure that makes it safer and easier for businesses to trust their customers, and vice versa. Its platform combines security and compliance, with accessible design and inclusive fallbacks for users without standard evidence. It provides user-friendly verification flows that meet the strictest global standards. Built by experts in emerging fraud and financial inclusion, Vouchsafe enables AI-native businesses to scale confidently with smarter, more equitable identity and risk decisions. 

“We’re thrilled to be selected for the Start‑Up Media Session at Money20/20 Europe. The rising tide of AI-powered fraud means that re-establishing the broken trust between regulated businesses and their customers is priority one. We are doing that by finding the people in the tech, and proving that compliance and inclusive design can work together. Trust and safety are becoming defining challenges for every digital business, and Vouchsafe is proving that strong compliance and inclusive design can go hand in hand. As more of the world gets locked behind strong identity verification, and as a single check at onboarding is no longer sufficient, it’s more important than ever that the processes work for everyone, not just a privileged few.” - Chloe Coleman, CEO at Vouchsafe

SoftBees is a Ukrainian-Polish fintech company helping banks and financial institutions launch digital banking products across different markets with a significantly shorter time-to-market. Rather than offering a one-size-fits-all platform, SoftBees combines reusable fintech modules with deep banking expertise. Its modular architecture covers digital onboarding, payments, cards, compliance, customer experience, middleware, and back-office operations, enabling financial institutions to build market-specific solutions faster and more efficiently. Over the past four years, SoftBees has launched seven fintech projects across Europe, Africa, and Ukraine. The company specializes in helping financial institutions accelerate digital product delivery without building everything from scratch. Today, SoftBees is transforming into an AI-native company, combining reusable fintech technology with AI-powered expertise to accelerate localization, delivery, and innovation in digital banking.

“It is an honour for SoftBees to join the Start-Up Media Session at Money20/20 Europe. After launching fintech projects across Europe, Africa, and Ukraine, we have learned that there is no universal digital bank. Every market has its own regulations, infrastructure, and customer expectations. That is why we combine reusable fintech modules with deep banking expertise to help financial institutions launch digital products faster while adapting them to local market requirements. Today, we are taking the next step by transforming SoftBees into an AI-native company. We believe AI can help scale fintech expertise in the same way technology helped scale software. Technology matters. AI matters. But in the end, people choose people, and investors invest in people,” said Tetiana Dashevska, CEO & Co-Founder, SoftBees. 

SAPI provides payment-linked financing for small businesses, working in partnership with payment companies to provide working capital directly via their existing payment relationships. Repayments flow automatically as a percentage of revenue, so capital access moves in step with how a business is actually performing. SAPI handles the end-to-end process, from origination, underwriting, servicing, and collections - so its partners can offer capital products without building lending operations of their own. Underpinned by AI-assisted origination and disciplined institutional underwriting, SAPI has advanced millions to small businesses since its founding, with 90% supporting immigrant and woman-owned businesses. Its mission is to expand fair access to capital for the businesses that mainstream finance most often overlooks.

"Being selected for the Start-Up Media Session at Money20/20 Europe is a real marker that what we are building at SAPI matters beyond our corner of the market. Ninety per cent of the capital we have deployed has gone to immigrant and woman-owned businesses, because our payment-linked model works for business owners that are genuinely creditworthy and consistently underserved. We are now building toward end-to-end AI-native lending to make that access faster and broader, and this recognition is a reminder of why we started and how large the opportunity still is."  - Mai Le, Co-Founder & CEO, SAPI 

Serene is a behavioural intelligence platform that helps financial institutions identify customers at risk of financial distress, vulnerability, fraud and poor outcomes earlier than traditional approaches. By analysing patterns and changes in transactional behaviour, Serene uncovers emerging risk signals that are often invisible to conventional models, enabling firms to intervene proactively rather than reactively. Working with organisations including NatWest and Mastercard, Serene helps banks, lenders, and insurers improve customer outcomes, strengthen risk management, reduce losses and meet evolving regulatory expectations through explainable, data-driven behavioural insights.

“The biggest risks in financial services don't start with a missed payment or a fraudulent transaction, they start much earlier in customer behaviour. We're proud to be recognised by Money20/20 as one of Europe's most promising startups as we help institutions move from reactive risk management to proactive prevention.” - Savannah Price, Founder & CEO, Serene

About Money20/20  

Launched by industry insiders in 2012, Money20/20 has rapidly become the heartbeat of the global fintech ecosystem. Over the last decade, the most innovative, fast-moving ideas and companies have driven their growth on our platform. Mastercard, Airwallex, J.P. Morgan, SHIELD, GCash, Stripe, Google, Visa, Adyen, and more make transformational deals and raise their global profile with us. Money20/20 attracts leaders from the world’s greatest banks, payments companies, VC firms, regulators, and media platforms — convening to cut industry shaping deals, build world changing partnerships, and unlock future defining opportunities in Las Vegas (October 18–21, 2026), Amsterdam (June 8–10, 2027), Riyadh (September 14–16, 2026), and Bangkok (April 27–29, 2027). Money20/20 is where the world’s fintech leaders convene to grow their brands. Money20/20 is part of Informa PLC. Follow Money20/20 on X and LinkedIn for show developments and updates.

Media Contact:

Tina Loncaric 

Global Head of Public Relations 

Money20/20 

tina@money2020.com 

M:+1 469 288 5556

Held under the Chatham House Rule, Policy 20’s invitation-only programme brought together more than 40 leaders from public authorities, payment networks, financial institutions, technology companies and infrastructure providers to explore how greater cooperation can support innovation, resilience and trust across an increasingly interconnected financial ecosystem. 

Opened by Tracey Davies, President of Money20/20, an intimate fireside chat was hosted with His Royal Highness Prince Constantijn of the Netherlands, Special Envoy for Techleap, who discussed some of the policies he saw developed in the European Commission, alongside current support for entrepreneurs and startups in technology. This was followed by Michael Harris, Vice Chairman and Global Head of Capital Markets, New York Stock Exchange, in conversation with Sebastian Siemiatkowski, Co-Founder and CEO of Klarna, who revealed the thinking behind its AI strategy and downsized workforce. 

Across discussions spanning cross-border payments, digital identity, stablecoins, AI and emerging financial infrastructure, participants recognised that technology alone will not determine the future of finance. The greater challenge lies in aligning regulation, implementation and market adoption across jurisdictions. 

His Royal Highness Prince Constantijn van Oranje and Bryony Naylor, VP Europe at Money 20/20

Key Takeaways 

• Technology is no longer the primary barrier. Faster, cheaper and more efficient solutions already exist. The challenge now is ensuring innovation can scale through interoperable frameworks, supportive regulation and practical implementation. 
• Trust remains the foundation of cross-border finance. Whether discussing payments, digital identity, AI or digital assets, participants agreed that trust between institutions, jurisdictions and consumers is essential to enabling adoption and growth. 
• Reducing fragmentation will be critical to future progress. While complete global harmonisation may be unrealistic, greater coordination between regulators, policymakers and industry will be needed to support resilient and interoperable financial systems. 

Oliver Smith, Head of Content, Money20/20 Europe, said: “Policy20 was designed to bridge the gap between policy and implementation. Bringing regulators, policymakers and industry leaders together in one setting creates a unique opportunity for open dialogue, helping ensure that conversations about the future of financial services remain grounded in both policy objectives and operational realities. 

One of the most valuable aspects of the forum is the ability to convene policymakers from different jurisdictions while keeping them connected to the wider industry conversations taking place across Money20/20. Understanding both the regulatory perspective and the realities of implementation creates richer discussions about the challenges and opportunities shaping the future of finance.” 

Ruth Wandhöfer, CEO of Leximar Advisory and Chair of the Policy Roundtable that convened regulators from over ten central banks, said: “It is rare to have so many regulators and policymakers from different jurisdictions around one table discussing the future of digital finance. Despite different mandates and markets, there was broad agreement that issues such as stablecoins, digital identity and AI cannot be addressed in isolation. In an increasingly global financial system, regulatory cooperation and practical alignment will become just as important as technological innovation.” 

Nilixa Devlukia, CEO of Payments Solved and Chair of the Technology Roundtable, said, “The Technology Roundtable focused on the infrastructure behind cross-border payments rather than the services consumers see every day. The consensus was clear: technology is not the problem. The real challenge is how we overcome fragmentation, align regulatory approaches and create the conditions for innovation to scale across borders.” 

As Policy20 concluded, the discussions reinforced the value of bringing policymakers, regulators and industry leaders together in a candid setting, creating space for practical conversations that move beyond theory and help shape the future of global finance. 

About Money20/20

Launched by industry insiders in 2012, Money20/20 has rapidly become the heartbeat of the global fintech ecosystem. Over the last decade, the most innovative, fast-moving ideas and companies have driven their growth on our platform. Mastercard, Airwallex, J.P. Morgan, SHIELD, GCash, Stripe, Google, Visa, Adyen, and more make transformational deals and raise their global profile with us. Money20/20 attracts leaders from the world’s greatest banks, payments companies, VC firms, regulators, and media platforms — convening to cut industry shaping deals, build world changing partnerships, and unlock future defining opportunities in Las Vegas (October 18–21, 2026), Amsterdam (June 8–10, 2027), Riyadh (September 14–16, 2026), and Bangkok (April 27–29, 2027). Money20/20 is where the world’s fintech leaders convene to grow their brands. Money20/20 is part of Informa PLC. Follow Money20/20 on X and LinkedIn for show developments and updates.

Contact: 

Tina Loncaric

Global Director of PR

tina@money2020.com

M: + 1 469 288 5556

Addressing this challenge, Mr. Adebola Adeola has released Global MBA Leverage™: The Blueprint for Borderless Leadership & Competitive Dominance — a strategic leadership and business intelligence ebook of 400+ pages designed for executives, entrepreneurs, consultants, and organizations seeking long-term competitive strength in today’s global economy.

The ebook combines advanced business thinking with practical execution systems, helping readers move beyond theory into measurable organizational performance.

Bridging Business Education with Real-World Execution

Unlike many traditional leadership books, Global MBA Leverage™ is structured around both strategic insight and operational application.

The first part of the ebook simplifies high-level MBA concepts inspired by leading global business schools and presents them in a practical, accessible format. Topics include strategy, leadership, innovation, analytics, execution systems, competitive positioning, and organizational transformation.

The second part focuses on implementation, introducing practical frameworks such as:

• organizational capability assessment models,
• performance optimization systems,
• execution structures,
• strategic benchmarking tools,
• and enterprise leadership architectures.

Together, these frameworks are designed to help organizations strengthen decision-making, improve execution, and build sustainable competitive advantage.

A Timely Resource for Today’s Business Environment

The ebook arrives at a time when organizations worldwide are dealing with:

• changing market dynamics,
• operational complexity,
• digital transformation,
• competitive pressure,
• and rapid technological advancement.

According to Mr. Adeola, success in modern business is no longer determined simply by working harder, but by building better systems for leadership, execution, and organizational intelligence.

The ebook also explores how leading institutions and business ecosystems approach decision-making, innovation, and enterprise development — translating those principles into actionable models for modern organizations.

Early Industry Response

Early readers and professionals have described Global MBA Leverage™ as:

• “a practical leadership operating system,”
• “a strong blend of strategy and execution,”
• and “a valuable resource for modern business leaders navigating global complexity.”

Industry observers have particularly highlighted the book’s focus on execution discipline, systems thinking, and scalable leadership development.

About the Author

Mr. Adebola Adeola holds an MBA from the University of Leicester, UK, and works in the areas of strategic intelligence, business communication, organizational capability development, and enterprise transformation.

His work focuses on helping leaders and organizations strengthen strategic thinking, improve execution capability, and develop sustainable growth systems in competitive markets.

A New Leadership Storytelling Series Launches June 2026

In addition to the ebook, Global MBA Leverage™ will also introduce a 52-episode LinkedIn leadership storytelling series titled Boardroom Borders, launching on June 3, 2026.

Published every Wednesday at 9:00 AM (GMT+1), the series will explore real-world leadership and business themes, including:

• strategic decision-making,
• competitive market dynamics,
• innovation challenges,
• organizational transformation,
• leadership under pressure,
• and enterprise growth in interconnected global markets.

The series is designed to combine storytelling with strategic business insight, creating an engaging long-form experience for professionals, entrepreneurs, consultants, and executives.

Affiliate Partnership Opportunity

The Global MBA Leverage™ Affiliate Program also invites professionals, creators, consultants, and business communities to partner in promoting the ebook and leadership platform.

Affiliate partners will have the opportunity to:

• earn commissions on successful referrals,
• access promotional resources,
• support leadership education initiatives,
• and become part of a growing global business network.

Availability

Global MBA Leverage™: The Blueprint for Borderless Leadership & Competitive Dominance is now available for purchase.

The ebook is intended for leaders, entrepreneurs, consultants, MBA professionals, strategy teams, and organizations looking to strengthen leadership capability, improve execution systems, and compete effectively in a rapidly evolving global economy.

Media & Strategic Inquiries

PR CompaiPA

A Financial PR & Information Intelligence Agency

info@pr.compaipa.com

Think Beyond Borders.

The strong order activity in May brings Ondas’ total Q2 orders to more than $110 million to date, highlighting continued execution of the Company’s strategic growth initiatives and rising customer demand across its key technology segments. These new orders contribute to Ondas’ expanding backlog and span several of its defense and security-focused businesses, including Air Defense and C-UAS solutions, loitering munition and one-way attack systems, ISR technologies, UGVs, robotic defense systems, and mission-critical security platforms. Ondas reported $50.1 million in revenue for the first quarter of 2026, alongside a proforma backlog of $457 million.

“Securing more than $30 million in new orders during May, and over $110 million quarter-to-date, reflects Ondas’ continued operational execution,” said Eric Brock, Chairman and CEO of Ondas. “As we continue scaling production, customer deployments, and operational capabilities across multiple technology areas, we believe this momentum further strengthens our visibility into long-term growth opportunities across defense, homeland security, and critical infrastructure markets. Our strategy remains focused on integrating differentiated technologies into a unified operating platform capable of supporting increasingly complex mission requirements at scale.”

Mr. Brock added, “Governments and critical infrastructure operators are increasingly looking for trusted partners that can deliver integrated autonomous systems, counter-drone technologies, ISR platforms, and robotic mission solutions at scale. We believe Ondas is strongly positioned to meet these evolving demands through our expanding technology portfolio, operational capabilities, and growing global customer base.”

The recent order momentum highlights the impact of Ondas’ strategic growth plan as the Company continues scaling multiple technology segments through the integration of engineering expertise, operational infrastructure, manufacturing capacity, customer access, deployment experience, and field support across the Ondas platform. Ondas believes this integrated operating model enables each business segment to scale more efficiently while supporting larger and more comprehensive mission solutions for defense, homeland security, border security, public safety, critical infrastructure, and industrial customers.

The Company’s strategy centers on combining specialized technologies into a unified operating platform where each segment benefits from shared engineering resources, manufacturing capabilities, deployment experience, customer relationships, and operational support.

This structure enables Ondas to deliver integrated mission solutions rather than standalone products. Air Defense and C-UAS systems can operate alongside ISR assets, while loitering munition, one-way attack systems, and robotic ground platforms support coordinated air and ground operations in demanding environments. Together, these capabilities strengthen Ondas’ ability to support modern defense, security, border protection, and critical infrastructure missions while helping reduce operational risk for personnel.

“Customers are increasingly seeking integrated defense technologies that can work together seamlessly across the mission environment,” said Oshri Lugassy, Co-CEO of Ondas Autonomous Systems. “The future is not about one drone, one robot, or one sensor — it’s about a connected mission architecture that integrates air defense, counter-UAS, ISR, loitering systems, and autonomous ground operations into a coordinated operational capability. We believe Ondas is becoming increasingly well-positioned to deliver these multi-domain mission solutions at scale across allied and partner nation defense and security markets.”

Ondas expects to continue advancing its strategic growth initiatives by expanding production capacity, integrating acquired technologies, strengthening customer relationships, and pursuing larger defense and security programs across the United States, Europe, the Middle East, and other allied markets. The Company believes increasing demand for air defense, C-UAS, autonomous ISR, loitering systems, UGVs, robotic defense technologies, and mission-critical security solutions will continue supporting its long-term growth strategy.

About Ondas Inc.

Ondas Inc. (Nasdaq: ONDS) is a leading provider of autonomous systems, robotics, and mission-critical technologies serving defense, homeland security, public safety, critical infrastructure, and industrial markets. The Company develops and deploys integrated unmanned and autonomous platforms across air, ground, and stratospheric environments, including autonomous drone systems, counter-UAS technologies, robotic ground systems, advanced unmanned aircraft and propulsion solutions, demining and engineering systems, and integrated sensing and communications technologies designed to support intelligence, surveillance, reconnaissance, security, and operational missions in complex environments. Ondas’ solutions are deployed globally by government, defense, and commercial customers to help protect infrastructure, borders, transportation networks, personnel, and strategic assets.

Contacts

IR Contact for Ondas Inc.

888-657-2377

ir@ondas.com

Media Contact for Ondas Inc.

Escalate PR

ondas@escalatepr.com

Preston Grimes

Marketing Manager, Ondas Inc.

preston.grimes@ondas.com

New infrastructure issues cryptographic X.509 certificates to autonomous systems, addressing critical compliance requirements under the EU AI Act and MiCA

Kakunin today announced the launch of the world’s first purpose-built Non-Human Identity (NHI) platform, designed to provide verifiable cryptographic identities to AI agents, trading bots, and other autonomous systems operating in regulated financial markets.

The platform issues X.509 digital certificates to individual AI agents, enabling regulators, exchanges, and institutions to authenticate, monitor, and audit non-human actors — an area previously unaddressed by existing identity frameworks.

Filling a Critical Regulatory Gap

With the full implementation of MiCA in July 2026 and high-risk AI system provisions of the EU AI Act taking effect in August 2026, regulators are increasingly focused on autonomous financial systems. However, both frameworks lack standardized mechanisms for issuing, managing, and revoking identities for non-human entities.

Traditional KYC and corporate identification processes are not designed for stateless, revocable AI agents. Kakunin solves this challenge by providing a dedicated identity layer specifically engineered for autonomous systems.

“Humans have passports. Corporations have tax IDs. Until now, AI agents had nothing,” said Palash Bagchi, Founder of Kakunin. “Kakunin provides the missing cryptographic foundation for trusted autonomous operations in regulated environments.”

Platform Capabilities

Kakunin’s platform combines several core components:

• Cryptographic Identity: X.509 certificates (RSA-2048) issued per agent via AWS KMS, with private keys never leaving the secure enclave. Certificates include agent metadata, owner tenant information, and support real-time revocation.
• Behavioral Telemetry: Real-time event streaming of agent actions, including trades, approvals, anomalies, and compliance events, delivered via Server-Sent Events (SSE) with heartbeat monitoring.
• Compliance Reporting: Automated generation of regulator-ready PDF and JSON audit reports formatted for MiCA and EU AI Act requirements, supported by immutable WORM (Write-Once-Read-Many) audit logs.
• Capability Negotiation: A standardized endpoint (/.well-known/agent-negotiate) that allows regulators and counterparties to query an agent’s authorized capabilities, helping prevent scope creep.

Market Traction and Availability

The platform is now feature-complete and entering pilot phase with leading trading platforms, including Cryptohopper, 3Commas, Elastics, and AriseAlpha. Integration typically takes less than one hour for experienced development teams via REST API.

Quote from Early Pilot

“Cryptohopper operates over 100,000 trading bots simultaneously. Regulators and institutional clients require clear evidence that these systems operate within defined limits. Kakunin provides the verifiable audit trail necessary for scaling responsibly.” — Cryptohopper pilot participant

About Kakunin

Kakunin is a specialized infrastructure company providing Non-Human Identity solutions for regulated fintech. The company enables AI agents and autonomous systems to operate compliantly under frameworks such as MiCA and the EU AI Act through cryptographic credentials, behavioral monitoring, and automated audit reporting.

Founder: Palash Bagchi

Website: kakunin.ai

Documentation: kakunin.ai/docs

Pilot Inquiries: ai@kakunin.ai

Media Contact

Palash Bagchi

palashbagchi@gmail.com

Project Lightwell will establish a trusted enterprise clearinghouse combined with a global force of engineers to identify and fix vulnerabilities at scale. The clearinghouse will serve as a security coordination layer, using advanced AI capabilities to validate and test fixes across an unprecedented volume of open source code. These capabilities will be offered through commercial subscriptions, allowing enterprises to integrate secure patches directly into their existing software supply chains with enterprise-grade validation and lifecycle management.

Open source software underpins modern enterprise infrastructure, with more than 90% of Fortune 500 companies relying on OSS^[1]. At the same time, advances in frontier AI are accelerating vulnerability discovery and exploitation. Anthropic recently reported that its Mythos Preview model identified nearly 3,900 high- or critical-severity vulnerabilities in open source software alone.

IBM and Red Hat have already begun collaborating with a select group of early adopters on Project Lightwell, including Bank of America, BNY, Citi, Goldman Sachs, JPMorganChase, Mastercard, Morgan Stanley, Royal Bank of Canada, State Street, Visa and Wells Fargo. The real-world insights from these initial deployments will actively shape how vulnerabilities are identified, validated, and remediated at scale across complex software supply chains.

Project Lightwell builds on IBM and Red Hat’s leadership in open source, enterprise AI and security, and incorporates learnings from initiatives such as Anthropic’s Project Glasswing and OpenAI’s Trust Access for Cyber, with a goal of utilizing new IBM agentic security methods to protect the foundational open source layers that underpin modern enterprise and AI systems.

“Open source is the backbone of today’s digital economy and the foundation of modern AI, and we are at an inflection point in how it is built, secured, and scaled,” said Arvind Krishna, Chairman and CEO, IBM. “With Project Lightwell, IBM and Red Hat are helping define a new industry model, one that brings together AI, engineering expertise, and trusted collaboration, to secure open source software at its source and across the entire supply chain. This is about strengthening trust in the systems that power business, government, and society.”

Launching a Trusted Open Source Security Clearinghouse

Project Lightwell builds on IBM and Red Hat’s proven enterprise open source model, extending it beyond their traditional product footprint. IBM already uses more than 62,000 open source packages, with deep expertise in over 10,000. Across technologies like Linux, Java, Kubernetes, Kafka, Ansible, Terraform, Flink, Cassandra and more, the companies operate one of the industry’s broadest commercial open source ecosystems, historically providing lifecycle management, validation, and patching for components within their platforms. Now, IBM and Red Hat are applying the same engineering discipline to the broader application landscape, including independent libraries, language toolchains, AI frameworks, and data streaming platforms.

This approach directly addresses the operational vulnerabilities enterprises face when managing independent open source code on their own. Through the clearinghouse model, enterprise organizations can:

• Report and resolve vulnerabilities: Responsibly share sensitive security issues discovered in their active software versions within a trusted intermediary framework.
• Deploy validated patches: Receive patches optimized for production environments, spanning both Red Hat offerings and independent community code.
• Coordinate upstream disclosures: Share fixes upstream so that open source communities can include them in long-term maintenance.

This model allows enterprises to engage IBM and Red Hat to resolve critical security issues while strengthening open source overall through responsible upstream disclosure.

AI-Powered Engineering at Global Scale

At a time when many technology companies are using AI to reduce technical headcount, IBM and Red Hat are taking a different approach, positioning technical engineering capacity as a premium strategic asset and a source of market differentiation.

IBM and Red Hat will deploy a team of more than 20,000 engineers, augmented by advanced AI capabilities. This global technical force will operate across upstream and enterprise environments, focusing on:

• Upstream maintenance alongside open source community leaders;
• High-volume, AI-assisted vulnerability review, triage, and prioritization;
• Secure patch development, dependency hardening, and release engineering.

Project Lightwell supports government priorities to secure digital infrastructure, protect critical systems, and strengthen the overall resilience of open source software ecosystems.

More information about Project Lightwell is available https://www.ibm.com/products/lightwell

^[1] Source: Worldmetrics; worldmetrics.org/opensource-statistics/

^[2] Source: Anthropic; anthropic.com/research/glasswing-initial-update

About IBM

IBM is a leading provider of global hybrid cloud and AI, and consulting expertise. We help clients in more than 175 countries capitalize on insights from their data, streamline business processes, reduce costs and gain the competitive edge in their industries. Thousands of governments and corporate entities in critical infrastructure areas such as financial services, telecommunications and healthcare rely on IBM's hybrid cloud platform and Red Hat OpenShift to affect their digital transformations quickly, efficiently and securely. IBM's breakthrough innovations in AI, quantum computing, industry-specific cloud solutions and consulting deliver open and flexible options to our clients. All of this is backed by IBM's long-standing commitment to trust, transparency, responsibility, inclusivity and service.

Visit www.ibm.com for more information.

About Red Hat

Red Hat is the open hybrid cloud technology leader, delivering a trusted, consistent and comprehensive foundation for transformative IT innovation and AI applications. Its portfolio of cloud, developer, AI, Linux, automation and application platform technologies enables any application, anywhere—from the datacenter to the edge. As the world's leading provider of enterprise open source software solutions, Red Hat invests in open ecosystems and communities to solve tomorrow's IT challenges. Collaborating with partners and customers, Red Hat helps them build, connect, automate, secure and manage their IT environments, supported by consulting services and award-winning training and certification offerings.

Media Contacts

Stephanie Wonderlick

Red Hat 

swonderl@redhat.com

Kate Lehman

IBM

Kate.lehman@ibm.com

For the full year, the Group delivered record revenue of US$83.1 billion, with adjusted net income growing 42% year-on-year to US$2 billion. All business groups achieved solid double-digit year-on-year revenue growth, with a notable record full-year performance from the Infrastructure Solutions Group (ISG) with revenue of US$19.2 billion, full-year profitability, and US$142 million year-on-year improvement in operating profit. AI-related revenue doubled year-on-year accounting for 33% of Group revenue in the full year.

The fourth quarter and full-year results demonstrate the Group’s ability to sustain growth and strengthen its competitive position while navigating a complex external environment marked by supply shortages and rising component costs. Its operational excellence – underpinned by a balanced global business and manufacturing footprint, and global-local operating model – has delivered strong structural resilience in a volatile environment. The Group also continued to increase investment in innovation, with R&D expenses rising 16% year-on-year in the fourth quarter to 3.5% of Group revenue and increasing 9% year-on-year to 3% of full year Group revenue. At the same time, continued progress in delivering its Hybrid AI vision is positioning Lenovo at the forefront of the AI inferencing and democratization era.

Lenovo’s Board of Directors declared a final dividend of 33.70 HK cents per share for the fiscal year ended March 31, 2026.

Chairman and CEO quote – Yuanqing Yang:

“Lenovo concluded its best year ever with an exceptional fourth quarter, where we delivered on our promises. We returned our Infrastructure Solutions Group to a sustainable and profitable growth trajectory and achieved hyper-growth by capturing the opportunity of the booming AI infrastructure market. Through firm execution of our Hybrid AI strategy, we are uniquely positioned to lead in the new wave of AI inferencing and democratization. With strong momentum across all our businesses, we are confident in our ambition to become a US$100 billion company within the next two years, while continuing to deliver strong returns for our shareholders.”

Financial Highlights:

Q4 results:

Intelligent Devices Group (IDG):

• Revenue for IDG increased 24% year-on-year to US$14.6 billion, with PC and Smart devices revenue up 26% year-on-year, the highest growth rate in five years. Operating margin was well maintained at 6.9%.
• In PCs Lenovo maintained its significant profit lead against the competition, shipment growth outpacing the market by nearly six percentage points. In addition, it was the only company among the top five global vendors to deliver consecutive positive year-on-year shipment growth during the past 10 quarters.
• Global PC market share reached a fourth quarter high at 24.4%, retaining the #1 position, with the gap between the #1 and #2 players in the industry widening to the largest in 15 years.
• Premium PC shipment mix reached 50% in the fourth quarter, with shipments up 29% year-on-year, reflecting strong execution in higher-value segments.
• For the mobile business, Motorola smartphones achieved record fourth-quarter shipments, delivering double-digit revenue growth year-on-year.

Infrastructure Solutions Groups (ISG):

• ISG’s turnaround delivered the highest ever operating profits and margins since entering the business, with record quarterly revenue of US$5.6 billion, up 37% year-on-year, and operating profit of US$202 million.
• The business is seeing robust momentum across the board, with an AI server business pipeline of US$21 billion and more than 5,800 customer AI deployments.
• Rack-scale execution advanced, with first GB300 NVL72 racks shipped last quarter and Rubin-based platforms on track for targeted time-to-market in the second half, supporting faster time to first token and scaled customer delivery.
• Annual server manufacturing capacity surpassed 70,000 racks across AI, compute, and storage systems, including more than 11,000 Direct Liquid-Cooled racks purpose-built for AI workloads.
• The acquisition of Infinidat was completed in early April, strengthening ISG’s high-end enterprise storage capabilities and unlocking long-term potential for margin expansion and broader market opportunities.

Solutions and Services Group (SSG):

• SSG sustained its double-digit year-on-year revenue growth and high profitability of more than 20%, with revenue growing to US$2.6 billion, up 19% year-on-year, and extending five consecutive years of double-digit year-on-year revenue growth.
• A record 62% of revenue came from Managed Services and Project and Solutions, accelerating the shift to higher‑value, recurring services delivered through a scalable, tech‑led, labor‑light model, underpinned by deep domain and industry expertise.
• Lenovo Hybrid AI Advantage™ continued to gain traction, helping customers reduce time to first token with AI Factory and increase value per token through more than 60 AI use cases in the AI Library, scaling across manufacturing, retail, and sports.
• TruScale emerged as a key growth driver, helping enterprises and cloud providers scale AI in production through a flexible, consumption-based model that accelerated deployment, improved utilization, and enabled AI scaling with greater cost predictability and supply assurance.

Full fiscal year summary

Group revenue surpassed US$80 billion for the first time at US$83.1 billion, up 20% year-on-year. Adjusted net income grew 42% year-on-year to US$2 billion, growing twice as fast as revenue. All business groups achieved double-digit year-on-year revenue growth, and the key growth engine of AI saw AI-related revenue growing 105% year-on-year to become 33% of Group revenue. R&D expenses were up 9% year-on-year to 3% of Group revenue. Key business group highlights include:

• IDG – full year revenue of US$58.9 billion, up 17% year-on-year, with strengthened market leadership across PC segments and adjacencies.
• ISG – record full-year revenue of US$19.2 billion, up 32% year-on-year, reaching full-year profitability with operating profit improving to US$73 million.
• SSG – revenue surpassed the US$10 billion revenue mark for the first time, up 19% year-on-year, with operating profits more than doubling over the past five fiscal years.

Corporate and ESG highlights

Achievements, announcements, and notable commitments over the past quarter include:

• Lenovo earned the EcoVadis Platinum Medal, reaffirming its position among the top 1% of companies assessed globally, and was recognized as a SERI Champion for its leadership in electronics sustainability.
• Lenovo was recognized by Corporate Knights as one of the World’s Most Sustainable Companies, and named by Forbes among the World’s Best Employers 2025 and World’s Top Companies for Women 2025. 
• Lenovo was also included for the eighth consecutive year in the Human Rights Campaign Foundation’s Corporate Equality Index, earning a score of 95%.

[1] Note on adjusted net income: Adjusted measure was defined as financial metric by excluding net fair value changes on financial assets at fair value through profit or loss, amortization of intangible assets resulting from mergers and acquisitions, impairment and write-off of intangible assets, property, plant and equipment and construction-in-progress, fair value change on derivative financial liabilities relating to warrants, one-time income tax credit, restructuring charges, dilution gain on interests in associates and a joint venture, impairment of interests in associates, gain on deemed disposal of a subsidiary, and notional interest on convertible bonds; and the corresponding income tax effects, if any.

[2] Note on AI-related revenue: AI Devices: PCs and Smartphones equipped with NPU; AI Servers: GPU Servers; AI Services: Services that enable customer to build, scale & manage AI.

About Lenovo

Lenovo is a US$83 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Guided by its vision of “Smarter Technology for All”, Lenovo is executing a Hybrid AI strategy that spans Personal AI – one personal AI, multiple devices; and Enterprise AI – helping customers turn data into insights and value. This strategy is delivered through the Group’s commitment to world-class innovation and a full-stack AI portfolio, including devices (PCs, workstations, smartphones, tablets, accessories), infrastructure solutions (server, storage, edge, high performance computing and software defined infrastructure), as well as software, solutions, and services. With a global footprint spanning 21 research and development locations in 11 markets, and a global supply chain including more than 30 manufacturing sites across 10 markets, Lenovo is widely recognized for its operational excellence, including ranking #8 in the Gartner Supply Chain Top 25. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY). Learn more at www.lenovo.com and follow the latest news in our newsroom

Source: Lenovo

Based in Denver, MCA Connect is one of Microsoft’s top partners for manufacturing and distribution and a three-time Microsoft Global Supply Chain Partner of the Year. Over the past two decades, the firm has worked closely with clients to solve everyday operational challenges, ranging from fragmented systems to inefficient workflows that limit growth and profitability.

Where modern advisory services evolve

MCA Connect will become part of Grant Thornton Advisors’ integrated advisory model, which combines strategy, technology, transactions, risk, cyber and operations into a single practice. It will continue to go to market as MCA Connect, a Grant Thornton US company.

By joining Grant Thornton Advisors, MCA Connect will align with a unique approach to advisory services that helps clients move from strategy to execution more efficiently, particularly in industries facing margin pressure, supply-chain disruption and growing customer expectations.

Over the past year, Grant Thornton Advisors has expanded significantly through acquisitions, including Auxis, a specialist in outsourcing and business modernization, and Stax, a firm focused on commercial due diligence and value creation. Together, those transactions have strengthened the firm’s ability to support clients across the full transformation lifecycle.

For clients, the addition of MCA Connect enhances Grant Thornton Advisors’ technology capabilities and strong presence in the manufacturing and distribution sector at a time when demand for AI-driven solutions continues to grow.

Recent Grant Thornton Advisors research found that 62% of manufacturers are applying AI to operational processes, yet many remain in the early stages of governance maturity. Only 7% of survey respondents reported having a tested incident-response plan for AI-related failures, highlighting a growing need for well-governed, enterprise-ready systems.

Deep Microsoft expertise

Both firms share a practical approach to AI and technology adoption, emphasizing governed, scalable systems that improve execution, identify risks earlier and operate reliably in regulated environments.

MCA Connect brings a strong reputation within the Microsoft ecosystem, including deep systems-integration experience built on Microsoft Dynamics 365, Fabric and Azure, among other technology and industry platforms. Combined with Grant Thornton Advisors’ existing Microsoft ecosystem expertise, the acquisition is expected to create a strong capability to deliver large-scale transformations as well as targeted operational improvements — from early strategy and design through implementation and long-term optimization.

Expanding a multinational footprint

The transaction also supports Grant Thornton Advisors’ growing multinational platform. Over the past 18 months, a group of nearly 20 aligned firms across the Americas, Europe, the Middle East and Asia-Pacific have joined the platform — representing almost 25,000 professionals.

In April, Grant Thornton Advisors announced that Grant Thornton Australia is also progressing plans to join the multinational platform. Once that deal closes, the platform will have a footprint of more than 180 offices spanning nearly 20 markets, including the United States, Ireland, Australia, Belgium, Brazil, the Cayman Islands, the Channel Islands, Denmark, France, Liechtenstein, Luxembourg, the Netherlands, New Zealand, Poland, Puerto Rico, Spain, Switzerland, and the United Arab Emirates.

Grant Thornton Advisors is backed by an investor group led by New Mountain Capital, whose June 2024 investment launched Grant Thornton’s accelerated growth strategy.

Approximately 350 MCA Connect professionals will join Grant Thornton Advisors’ Denver presence following the close of the transaction, which is expected over the summer, subject to customary closing conditions.

Executive quotes:

Jim Peko, CEO of Grant Thornton Advisors LLC and leader of its multinational platform: “MCA Connect brings deep industry expertise and proven technical capabilities in one of the most operationally complex sectors of the economy. Adding those strengths to our multinational platform strengthens our ability to help clients modernize how they run their businesses — across borders, industries and time zones.”

Tom Puthiyamadam, managing partner of Advisory Services for Grant Thornton Advisors LLC: “For our clients, this acquisition means we’re narrowing the gap between ambition and execution. MCA Connect brings deep industry knowledge, operational fluency and technical expertise. Together, we’ll help clients move faster, make smarter decisions and put technology to work in ways that create meaningful impact for their businesses. This is about turning innovative ideas into measurable results.”

David Durham, CEO of MCA Connect: “From the beginning, it was clear that Grant Thornton Advisors shared our values, our client-first mindset and our belief that real transformation comes from connecting strategy to execution. This combination will allow us to scale what makes MCA Connect unique: our people, our Microsoft expertise and our delivery discipline — while also expanding the ways we can help clients modernize faster and with greater confidence. This is a truly meaningful moment for our team and we are excited about the opportunities ahead.”

Andre Moura and Nikhil Devulapalli, managing directors at New Mountain Capital: “When New Mountain Capital decided to support Grant Thornton Advisors in 2024, we wanted to help the firm strengthen service line capabilities and accelerate its growth trajectory. The firm’s transaction with MCA Connect demonstrates exactly that progress. Grant Thornton Advisors is adding compelling new offerings while continuing to build momentum in technology and global expansion through its Grant Thornton Advisors multinational platform.”

Contacts:

Grant Thornton Advisors

Jon Rucket

+1 404 984 6249

MCA Connect

Kelsey Green 

+1 281 638 1025

Developed in response to the rapid growth of AI-generated summaries, conversational search, large language models and zero-click discovery, the initiative reflects increasing concern over how organisations, brands and reputations are being interpreted online.

The principles and guide were developed through AMEC Agency Group collaboration, consultation and academic review, AMEC board oversight, vendor and practitioner feedback, and ongoing testing and refinement over more than six months.

Primary contributors to the project included James Crawford of PR Agency One, Mary Elizabeth Germaine of Ketchum, Ben Levine of FleishmanHillard TRUE Global Intelligence, Matt Oakley of Hotwire Global, Amber Daugherty of Big Valley Marketing and Rob Key of Converseon. The work was also supported by practitioners, measurement specialists and AMEC’s Academic Advisory Group, combining agency experience with academic expertise in communications measurement, evaluation and public relations research.

Launching today at the AMEC Global Summit in Dublin, the resources will be presented during a panel chaired by Rayna Grudova-de Lange, founder and CEO of InsightHQ.

GEO, or Generative Engine Optimisation, is increasingly used to describe how organisations appear in AI-generated answers and discovery environments. AMEC’s new principles are designed to help practitioners evaluate this area responsibly and ethically, without reducing measurement to simplistic rankings, vanity metrics or unclear scores from individual tools.

Building on AMEC’s broader legacy in communication measurement and evaluation – including the Barcelona Principles, the Integrated Evaluation Framework (IEF) and the Data Quality Initiative – the GEO Principles encourage practitioners to connect AI discovery measurement to communication objectives, reputation, trust and business outcomes.

At the core of the framework are three connected areas of AI-led discovery measurement:

Upstream reputation – the earned, shared and owned signals that shape how an organisation is understood, including media coverage, third-party commentary, reviews, expert content and public reputation indicators

Search and content readiness – the extent to which an organisation’s digital presence is structured, credible, accessible and understandable by search engines and AI systems

Downstream AI outputs – how an organisation appears in AI-generated answers, including accuracy, prominence, framing, citations, omissions and potential reputational risks.

Alongside the framework, AMEC is also introducing baseline evidence standards for GEO measurement, including repeatable prompts, documented methodologies, transparent assumptions and clearly defined limitations. The principles reinforce that AI outputs should be treated as directional indicators rather than absolute truth, and caution against relying on any single score, platform or tool to measure AI discovery or organisational representation.

A separate practitioner guide is intended to help communication teams apply the principles in everyday measurement programmes, including how to interpret evidence from multiple sources, report findings responsibly and avoid false precision when working with AI-generated outputs.

Rather than treating AI outputs as a standalone data source, the guide encourages practitioners to combine evidence across reputation signals, search and content readiness, and downstream AI-generated outputs to build a more complete understanding of organisational visibility and representation.

Communications teams are meanwhile facing growing pressure to understand how brands, organisations and issues are being interpreted by AI systems. While AI-led discovery introduces new measurement challenges, AMEC argues that practitioners should continue to apply established evaluation standards: clear objectives, relevant evidence, transparent methodology and a connection to meaningful outcomes.

Ethical considerations are also integrated into the framework, with the principles encouraging practitioners to consider bias, transparency, data provenance, user intent, privacy, accuracy and the risk of overclaiming. They also caution against treating AI-generated answers as a fixed or universal reflection of reputation, given outputs can vary by model, prompt, location, language, timing and user context.

James Crawford, managing director of PR Agency One and AMEC board director (pictured), said: “Anyone working in PR or communication will know how quickly clients and boards have started asking how GEO and LLM outputs should be measured. There is some excellent innovation taking place, but there are also uneven standards, overclaiming, vanity metrics and methodologies that are not always transparent enough. AMEC has a responsibility to help bring greater discipline to that conversation.

“These principles were created because the industry needs a more rigorous way of approaching AI-led discovery: one that recognises its importance, but also its limitations. The most valuable measurement will come from triangulating evidence. We need to understand the reputation signals that shape the information environment, whether organisations are technically and editorially discoverable, and what AI systems then present to users.

“This has taken more than six months of detailed discussion, research, scrutiny and refinement. It has been a highly collaborative piece of work, shaped by agency practitioners, analysts, vendors, academics and AMEC colleagues. The aim is to give the industry a shared starting point, not to suggest that all the answers are fully settled.”

Johna Burke, CEO and global managing director of AMEC, added: “As AI increasingly shapes what people see, trust and act upon, the communication industry must hold itself to stronger levels of transparency, evidence and accountability. The AMEC GEO Principles were built through global collaboration across agencies, practitioners, academics, technology leaders and AMEC’s international community because no single organisation, platform or perspective can fully define or measure AI-driven discovery alone.

“At a time when technology is evolving at extraordinary speed, professional associations play an important role in helping industries come together to challenge assumptions, reduce bias, strengthen methodologies and encourage more responsible and credible approaches to measurement.

“This initiative reflects the collective expertise, scrutiny and commitment of professionals across regions who understand that rigorous, transparent and ethical evaluation is essential to maintaining trust in the AI era.”

Qiddiya’s projects are a key pillar of Saudi Vision 2030, a strategic framework launched in 2016 to reduce Saudi Arabia's reliance on oil and diversify its economy. While flagship destinations like Six Flags Qiddiya City and Aquarabia are now open to the public, Qiddiya City which spans 360 km² across more than 20 neighbourhoods, continues its massive expansion to integrate professional sports stadiums, gaming districts, and arts venues into one unified intelligent entertainment ecosystem.

As part of the expanded collaboration with Google, Qiddiya will deploy Google Cloud's data and AI technologies as the digital enabler for the city’s operations, providing instant insights into construction milestones, visitor demand patterns, and real-time operational efficiency. By analyzing these critical metrics as they occur, Qiddiya is able to function as a fully responsive smart city, reducing time-to-insight from weeks to minutes.

"Our goal is a seamless digital experience that connects Qiddiya City with our growing nationwide entertainment portfolio," said Abdulrahman Alali, chief technology officer at Qiddiya Investment Company. "By combining Google Cloud’s technology with Master Works’ integration expertise, we are establishing a robust, data-driven foundation that turns a massive project into a manageable, intelligent reality for both our operators and visitors."

The collaboration focuses on three core technological pillars to achieve Qiddiya’s vision:

• An AI Factory enabled by the Gemini Enterprise Agent Platform: This dedicated innovation hub, designed to build and scale custom AI frameworks, translates visitor behavioral, spending, and movement patterns into granular insights that drive hyper-relevant guest experiences. This helps enable Qiddiya to move beyond generic automation to predictive crowd management and dynamically tailored entertainment journeys.

• Agentic AI (Q-Brain): By harnessing Gemini models, Q-Brain—Qiddiya’s proprietary AI platform—will now evolve into an active operational partner. This will empower leadership and staff with real-time intelligence and autonomous task execution, streamlining complex decision-making across the destination.

• Unified Data Platform built on BigQuery: Qiddiya’s central data platform will serve as the "single source of truth," consolidating data from all entertainment destinations. It will provide the high-speed processing required to run a smart city at scale, and ensures every asset is digitally optimized.

"By integrating Google Cloud’s global-scale infrastructure and cutting-edge AI into its operations, Qiddiya is building a foundation that turns massive data into actionable intelligence," said Abdul Rahman Al Thehaiban, managing director at Google Cloud Middle East, North Africa and Turkey. "Our fully integrated AI stack provides the innovation necessary to power a premier user experience ensuring that every facet of this massive-scale project is digitally optimized to meet the ambitious goals of Saudi Vision 2030."

As strategic systems integrator for the project, Master Works will ensure seamless deployment of these world-class solutions, creating the resilient and integrated infrastructure necessary to operate this massive entertainment ecosystem.

About Qiddiya Investment Company:

As a major force in delivering the future socio-economic success of Saudi Arabia, Qiddiya is a key

component of Vision 2030’s Quality of Life program. It will become the primary platform through which the Kingdom leads the way in shaping the future of the global sports, entertainment and culture industries, combining scale and ambition with cutting edge innovation and partnerships. Its flagship initiative, Qiddiya City, is being built just 40 minutes away from Riyadh and when finished, will bring the Power of Play to over 40 million visitors a year and become home to half a million people.

About Google Cloud

Google Cloud offers a powerful optimized AI stack — including AI infrastructure, leading models like Gemini, data management capabilities, multi-cloud security solutions, developer tools and platform, as well as agents and applications that enable organizations to transform their business for the Agentic era. Customers in more than 200 countries and territories turn to Google Cloud as their trusted technology partner.

With this expansion, Axona now walks alongside its clients from day one — handling the legal groundwork of setting up a business in the UAE, including free zone and mainland incorporation, trade license acquisition, and regulatory compliance — and then seamlessly transitions into delivering the marketing muscle needed to make that business visible, competitive, and profitable.

One Company. Every Stage of Your Business Journey.

What makes Axona genuinely different is not just the breadth of services it offers — it is the depth of commitment behind each one. Where most businesses are forced to manage separate relationships with a legal consultant for their incorporation needs, a branding agency for their identity, and a digital marketing firm for their growth — Axona removes that fragmentation entirely.

From the moment a client decides to launch a company in the UAE, Axona's team takes charge. Business owners no longer need to navigate the complexities of UAE commercial regulations, jurisdictional decisions between free zones and mainland, or the bureaucratic steps involved in trade licensing. Axona manages it all — and then immediately begins building the brand presence and marketing strategy that will carry the business forward.

Marketing That Works Harder and Thinks Smarter

Axona's marketing services go far beyond conventional campaign management. The firm has built its entire marketing practice on intelligent, data-led systems that continuously learn from audience behavior, market shifts, and campaign performance — allowing every strategy to become sharper over time, not static.

Through technology-enabled marketing solutions, Axona's team combines deep regional market expertise with advanced tools to create highly targeted campaigns across search, social, content, and performance channels. Clients benefit from real-time insights, faster decision-making, and marketing spend that delivers measurable returns — not guesswork.

This is what separates Axona from the dozens of digital agencies that operate across the UAE. While others rely on templated approaches and manual processes, Axona deploys intelligent marketing systems that adapt — delivering the right message, to the right audience, at exactly the right time.

The UAE Opportunity — And Why It Demands a Smarter Partner

The UAE continues to rank as one of the world's most attractive destinations for new business formation. With its strategic geographic location, zero personal income tax, world-class infrastructure, and a government that actively supports entrepreneurship, the region draws founders and investors from every corner of the globe. But ambition alone is not enough to build a business here — execution is everything.

Axona was built precisely for this moment. Its team understands the legal landscape, the cultural nuances, the competitive dynamics, and the consumer behaviors that define the UAE market — and it brings all of that knowledge to bear for every client, whether they are a first-time founder setting up their initial venture or a multinational brand expanding its regional footprint.

“We started Axona because we saw a real gap in the market. Businesses in the UAE need more than just a license or a logo — they need a partner who understands the full picture and stays committed through every stage of growth. That is exactly what we have built.”

— Founding Team, Axona

What Axona Offers

Axona’s service portfolio spans the complete business lifecycle:

• Company Incorporation Services — Free zone and mainland business setup, trade license acquisition, regulatory approvals, PRO services, and visa processing — handled with precision and speed.

• Brand Identity & Strategy — Naming, visual identity, brand positioning, and market entry strategies crafted to make a lasting impression in the UAE and beyond.

• Intelligent Digital Marketing — Technology-powered campaigns across Google, Meta, LinkedIn, TikTok, and other key platforms, continuously optimized for maximum reach and conversion.

• Search Engine Optimization — Long-term visibility strategies that bring the right audience to a brand organically — month after month.

• Content Creation & Management — Compelling content that speaks directly to target audiences, builds trust, and drives action across all digital touchpoints.

• Performance Analytics & Reporting — Clear, honest reporting on every metric that matters — so clients always know where their investment is going and what it is returning.

About Axona

Axona is a UAE-based digital marketing and business solutions firm dedicated to helping companies grow with clarity, confidence, and speed. By combining company incorporation services with technology-enabled marketing under one roof, Axona offers founders and business leaders a truly unified growth partner — one that is as invested in their success as they are.

Whether you are launching your first venture in the UAE or scaling an established brand to new heights, Axona is where businesses come to grow.

Media Contact

Axona — Marketing Team

Email: press@axona.ae

Website: www.axona.ae

Location: Dubai, United Arab Emirates

Sapient Advisors is known for helping regulated industries turn AI ambition into measurable, operational business impact by bridging strategy and execution.

As organizations accelerate AI adoption, many are struggling to move from pilot to production and realize measurable value. This partnership solves this issue directly, with Sapient Advisors continuing to lead AI and data strategy while leveraging VAI Consulting’s network of more than 60 senior consultants across data, AI, finance, and IT transformation. 

VAI Consulting combines senior-level expertise with a flexible delivery model, helping organizations modernize operations, automate workflows, and unlock measurable cost savings and efficiency gains, including reducing manual processes and delivering 20–40% cost savings.

“Our clients need more than strategy. They need execution that scales,” said Maribeth Martorana, CEO of Sapient Advisors. “Partnering with VAI allows us to bring a full delivery team behind our data and AI strategy work, so clients can move faster from idea to impact.”

The VAI Consulting Collective provides partners with enterprise-grade infrastructure, business development support, and delivery capabilities while maintaining independence. This enables firms like Sapient Advisors to compete for larger engagements and deliver end-to-end transformation without the overhead of traditional consulting models.

“Sapient Advisors brings a rare combination of data strategy and product thinking that our clients need right now,” said Ryan van Hout, Co-Founder / Managing Partner. “Together, we are helping organizations not just adopt AI but operationalize it in ways that drive real business results.”

The partnership will focus on helping senior business, product, and technology leaders modernize legacy operations, strengthen data foundations, and deploy AI solutions that drive measurable business outcomes at scale.

About Sapient Advisors

Sapient Advisors helps companies in financial services and other regulated industries turn AI ambition into a measurable business impact. The firm bridges strategy and execution, delivering data and AI solutions from roadmap through implementation.

About VAI Consulting

VAI Consulting is a unique consulting firm, comprised of a collective of senior consultants helping business and technology leaders modernize operations through AI, data, and digital transformation. The firm combines senior expertise with hands-on delivery to drive measurable cost savings, efficiency gains, and improved decision-making.

For more information, visit: www.sapient-advisors.com and www.vai-consulting.com

Press Contact: 

Maribeth Martorana, CFA 

Maribeth@sapient-advisors.com

For years, the market for self-cooling ice baths has been fragmented, leaving buyers to navigate confusing technical specifications and hidden costs on their own. As an industry innovation, the platform introduces a fully transparent pricing and comparison model for US consumers. The website rigorously evaluates upfront costs, energy efficiency, chiller lifespan, filtration systems, and shipping fees, allowing buyers to make informed decisions without unexpected financial surprises.

The launch comes at a time when deliberate cold exposure is moving from a niche athletic recovery tactic to a mainstream daily health practice. This new recovery resource launches in response to growing demand nationwide, as everyday athletes and wellness enthusiasts increasingly seek accessible, commercial-grade recovery tools for their homes and local businesses.

"Our mission is to take the guesswork out of cold therapy," said Marcus Thorne, Director of Operations at BestColdPlungeTubWithChiller.com. "Consumers across the country have a strong desire to invest in their health, but buying a system with an integrated chiller is a significant financial commitment. We saw a clear need for a national resource that not only connects buyers with the best cold plunge tub with chiller setups on the market but also provides absolute transparency on performance, maintenance, and long-term costs."

In addition to connecting buyers with top-tier manufacturers, the website features extensively researched guides on cold plunge protocols, water maintenance, and the latest sports science regarding thermal recovery.

About BestColdPlungeTubWithChiller.com BestColdPlungeTubWithChiller.com is the premier national online resource dedicated to evaluating, comparing, and recommending at-home cold therapy solutions. Focused on self-cleaning tubs and integrated chiller systems, the platform provides comprehensive reviews and expert guides to help consumers find the perfect temperature-controlled setup for their specific health and recovery goals.

Media Contact: Marcus Thorne Director of Operations, BestColdPlungeTubWithChiller.com

Email: press@bestcoldplungetubwithchiller.com

Website: https://bestcoldplungetubwithchiller.com/

MISSOULA, Mont. – March 3, 2026 – BestSilverIRACompanies.org, a newly launched financial education platform, announced today its official rollout designed to connect American retirees with the best silver IRA companies. The platform emerges in direct response to the surging retail demand for physical silver, driven by explosive industrial technology growth and ongoing economic volatility.

As silver prices continue to react to the massive supply strains caused by AI data center expansion and global solar grid development, thousands of investors are attempting to move their traditional 401(k) and TSP funds into physical metals. However, navigating the strict IRS regulations surrounding Self-Directed IRAs (SDIRAs) has left many vulnerable to predatory markups and devastating tax penalties.

BestSilverIRACompanies.org introduces a transparent, consumer-first approach to the precious metals market. The website provides investors with uncensored rollover blueprints, strict dealer audit checklists, and comprehensive breakdowns of the 2026 SECURE 2.0 Act regulations. It specifically targets and exposes industry pitfalls, such as the dangerous "Home Storage IRA" myth, numismatic coin upsells, and weight-based vaulting fees that disproportionately harm silver investors.

"The precious metals industry is currently flooded with predatory 'free silver' gimmicks and hidden fee traps that can quietly drain a retirement account," says Chad Callen, Founder of BestSilverIRACompanies.org. "Our mission is to cut through the marketing noise. We provide investors with the factual, mathematical truth so they can confidently select the best Silver IRA companies to protect their life savings without falling victim to high-pressure sales tactics."

By requiring strict criteria for its top-rated providers—including mandatory flat-fee storage models, Class-3 depository vaulting, and pure .999 standard bullion offerings—the platform ensures users are connected only with transparent, legally compliant industry leaders.

About BestSilverIRACompanies.org

Founded in 2026, BestSilverIRACompanies.org is an independent consumer advocacy and education portal dedicated exclusively to the precious metals retirement sector. The platform offers free, comprehensive guides and up-to-date IRS compliance data to help American workers and federal employees safely transition their paper assets into physical, vaulted wealth.

Media Contact:

Chad Callen

Founder, BestSilverIRACompanies.org

Email: press@bestsilveriracompanies.org

Website: https://www.bestsilveriracompanies.org

Location: Missoula, MT

As agentic AI systems move from pilot environments into production workflows with regulatory exposure, financial services, insurance, healthcare, and other regulated industries face mounting pressure. Organizations must capture AI-driven efficiency and innovation while ensuring transparency, control, and defensibility. This partnership integrates AI design, workflow implementation, and independent validation under a unified governance framework, enabling clients to scale AI responsibly and with confidence.

Partnership Capabilities

• Controlled Agentic AI Workflow Design

Design of agentic AI systems with enforceable boundaries, human oversight checkpoints, and governance-by-design to prevent unintended actions and regulatory exposure.

• Audit-Ready Automation and SDLC Alignment

Process automation aligned to audit, risk, and compliance use cases, improving traceability, reducing manual effort, and preserving evidence for internal and external review.

• Risk-Aware Data Governance for AI

Safeguarding sensitive data, validating model outputs against trusted sources, and maintaining defensible audit trails across AI-driven workflows.

• Regulatory AI Guardrails

Implementation of safety, transparency, explainability, and documentation controls that support regulator and auditor expectations.

• Independent Validation and Assurance

CPA-backed validation and governance oversight when required, ensuring AI systems are defensible under scrutiny without slowing innovation.

Unlike traditional AI consultancies or standalone compliance providers, the Sapient Advisors and eDelta partnership bridges strategy, execution, and assurance. Clients benefit from an integrated model that embeds governance into system architecture from the outset rather than retrofitting controls after deployment.

"Regulated organizations cannot afford experimental AI," said Maribeth Martorana, CFA, Co-Founder and CEO of Sapient Advisors. "They need systems that are controlled, traceable, and defensible from day one. This partnership ensures AI initiatives are architected with governance built in, not bolted on later."

"Boards, regulators, and auditors are increasingly scrutinizing AI systems," said Jon Bosco, Partner at eDelta Consulting. "By integrating governance, cybersecurity, and independent assurance into AI implementation from the beginning, we help organizations innovate without creating unmanaged risk."

Why This Matters Now

• Regulatory attention on AI is accelerating across financial services, healthcare, and other high-risk sectors

• Boards are demanding clearer oversight of AI-enabled processes

• Autonomous workflows are entering operational environments with real financial and compliance impact

• Organizations need defensible automation that balances speed with control

Sapient Advisors and eDelta are engaging with select organizations in 2026 to design and deploy agentic AI systems tailored for regulated environments.

About Sapient Advisors, LLC

Sapient Advisors helps regulated and mid-market organizations move from AI strategy to secure implementation. The firm specializes in data strategy, controlled AI workflow design, and execution frameworks that align innovation with governance, operational readiness, and measurable business value.

About eDelta Consulting and eDelta CPA Services

Founded in 2000, eDelta Consulting and its affiliate, eDelta CPA Services, are assurance and advisory firms specializing in Governance, Risk, and Compliance. eDelta provides audit, compliance, technology, and cybersecurity assurance services, including SOC 1, SOC 2, SOC 3, PCI DSS QSA, CMMC, and Agreed-Upon Procedures, along with advanced technology enablement and risk-aware AI governance services.

Media & Partnership Contacts

Sapient Advisors

Maribeth Martorana, Chief Executive Officer

maribeth@sapient-advisors.com | 646-234-4268

2121 Biscayne Boulevard, PMB #1240

Miami, FL 33137

eDelta Consulting

Jon Bosco, Partner

jbosco@edeltaconsulting.com | 917-939-2873

370 Lexington Avenue, Suite 1002

New York, NY 10017

The new platform was created to help simplify the process of finding roofers in Missoula by providing clear information about roofing services, what homeowners can expect during the process, and how to request a free quote. With Montana’s unpredictable weather, including heavy snowfall, high winds, and seasonal storms, having access to reliable roofing services is essential for protecting homes and businesses year-round.

RoofersMissoula.com highlights a range of roofing services including roof repairs, full roof replacements, new roof installations, and professional inspections. The site is built to serve not only Missoula but also nearby towns such as Hamilton, Lolo, Stevensville, Florence, Frenchtown, Clinton, Bonner, East Missoula, Ronan, Corvallis, and Huson, helping residents across Western Montana connect with experienced roofing professionals.

“Our goal was to create a straightforward, easy-to-use website that helps homeowners quickly find trusted roofers in the Missoula area,” said a spokesperson for RoofersMissoula.com. “Roofing issues can be stressful, especially when leaks or storm damage are involved. This site is designed to make it easier for people to understand their options and get in touch with qualified roofing experts without confusion or pressure.”

The website features educational content explaining common roofing problems, the roofing process, timelines, and what to look for when choosing a roofing contractor. By offering transparent information and clear contact options, RoofersMissoula.com aims to improve the overall experience for homeowners seeking roofing services.

Residents can visit https://roofersmissoula.com/ to learn more about roofing services in Missoula, request a free quote, or speak directly with a roofing professional.

About RoofersMissoula.com

RoofersMissoula.com is a locally focused roofing website created to help Missoula-area homeowners connect with qualified roofing professionals. The platform provides information on roofing services, service areas, and the roofing process, helping residents make informed decisions about protecting their homes.

Contact:

Website: https://roofersmissoula.com/

Service Area: Missoula, MT and surrounding communities

Mercury Dasha, a pioneering fashion tech company, is transforming how fashion products are conceived, designed, and brought to market by leveraging AI technology and real-time data integration. With the mission to empower creators and helping them succeed, Mercury Dasha’s platform goes beyond generative design to offer a comprehensive, data-driven solution to the fashion industry’s most pressing challenges.

Disrupting Traditional Fashion Product Development

Fashion has long been plagued by inefficiencies in its product development process, from disjointed workflows and fragmented systems to the lack of real-time market and production data. Traditional tools and emerging generative design platforms focus on isolated stages of the product lifecycle. These solutions fail to integrate crucial real-world constraints such as fabric availability, production feasibility, and market signals.

Mercury Dasha sets itself apart by offering a fully integrated platform that connects design, production, and market insights in one seamless ecosystem. With the power of AI, the platform continuously evolves to provide actionable insights, making fashion product development smarter, faster, and more efficient.

AI-Powered Innovation at the Core

At the core of Mercury Dasha’s platform is a intelligent AI system that maps the data points of the fashion development lifecycle. This AI doesn’t just generate designs — it incorporates real-time production data, market signals, and collaborative insights, ensuring that every design is not only creative but is more likely to result in viable and commercial product development choices.

By combining generative design with real-time data and collaborative workflows, Mercury Dasha offers an end-to-end solution that helps brands and creators make smarter, more informed decisions throughout the product lifecycle.

The Path to the Future of Fashion

“The future of fashion product development is about combining creativity with intelligence for better product decisions and development processes that maximize efficiency, reduce waste, and increase market success,” said Rita Sheth Founder and CEO of Mercury Dasha. “Our platform is designed to empower creators with the tools they need to succeed in a competitive market, while also enabling product development efficiencies and helping reducing waste.”

Mercury Dasha’s innovative approach is positioning the company at the forefront of fashion tech. As the platform continues to evolve, it aims to become the go-to solution for fashion product development, creating a connective and collaborative system that enable smarter, more sustainable design and production decisions.

NVIDIA Inception Program and Microsoft Support

Mercury Dasha is proud to be part of the prestigious NVIDIA Inception Program, which provides cutting-edge AI startups with the tools, expertise, and resources needed to succeed. The company is also supported by Microsoft, further validating its innovative approach to fashion tech and its potential for disruption in the industry.

About Mercury Dasha

Mercury Dasha is an AI-powered platform revolutionizing fashion product development. With its unique intelligence driven design system, the platform enables fashion creators to collaborate more efficiently, make smarter product decisions, bring products to market faster, cut costs and reduce waste.

For more information, visit www.mercurydasha.com

New York, NY and Miami, FL Sapient Advisors announced today that Zaid Marji has joined the firm as Chief Technology Officer. Sapient Advisors is a data and AI strategy firm that helps mid-market companies in regulated industries move from AI strategy to real-world impact.

Zaid will lead Sapient’s technology strategy and execution, supporting clients as they translate AI ambition into scalable, compliant, and measurable business results. His appointment reinforces Sapient’s focus on bridging the gap between strategic intent and operational delivery.

Sapient Advisors partners with leadership teams in financial services, insurance, and commercial real estate to design and deliver AI-enabled solutions. The firm combines executive-level strategy with hands-on technical execution across data strategy, AI architecture, MLOps, product design, and commercialization.

Zaid brings more than two decades of experience building and scaling data-driven platforms and AI-native systems. He has led complex technology initiatives in regulated environments and is known for turning ambitious strategy into durable, well-architected systems that endure.

Maribeth Martorana, CEO and Co-Founder of Sapient Advisors, said:

“Zaid strengthens our ability to deliver what clients actually need, which is execution that matches strategy. He is an operator who understands how to build real systems, not just plans.”

Zaid Marji, Chief Technology Officer of Sapient Advisors, said:

“I joined Sapient Advisors to close the gap between strategy and execution. We do not sell decks. We take responsibility for outcomes. Built by operators who have shipped, scaled, and owned the consequences, we align incentives with results and stay until it works.”

As CTO, Zaid will work closely with Sapient’s leadership team to guide clients through every stage of AI transformation, from defining high-value use cases to building scalable data foundations and deploying AI-enabled products.

About Sapient Advisors

Sapient Advisors helps regulated mid-market companies turn AI ambition into real transformation. The firm partners with leadership teams from strategy through execution, building the data, architecture, and products that make AI work in the real world.

Tagline: From AI Strategy to Real-World Impact.

A Comprehensive Guide for Ragdoll Kitten Health Care

The guide, available on the Ragdoll Kittens for You website, is a comprehensive resource for pet owners who want to ensure the health and well-being of their Ragdoll kittens. It includes detailed information on topics such as:

• Vaccinations: The guide provides a detailed schedule for vaccinations and explains the importance of keeping your kitten up-to-date on their shots.
• Nutrition: Ragdoll kittens have specific nutritional needs, and the guide outlines the best diet for your pet to maintain optimal health.
• Grooming: Proper grooming is essential for Ragdoll kittens, and the guide provides tips on how to groom your pet and keep their coat looking healthy and shiny.

Identifying and Addressing Health Issues

The guide also covers common health issues that Ragdoll kittens may face and how to identify and address them. It provides information on symptoms to watch out for and when to seek medical attention for your pet.

"We are dedicated to providing the best care for our Ragdoll kittens, and we know that pet owners want the same for their pets," says John Smith, owner of Ragdoll Kittens for You. "With this guide, we hope to educate pet owners on the proper care and health of their Ragdoll kittens so that they can have long and happy lives."

About Ragdoll Kittens for You

Ragdoll Kittens for You is a Chicago-based cattery that specializes in breeding and raising healthy and well-socialized Ragdoll kittens. They are dedicated to providing the best care for their kittens and educating pet owners on how to properly care for their pets. They are currently accepting reservations for upcoming litters, and interested pet owners can contact them through their website for more information.

Check out our latest blog posts for helpful health tips: https://ragdollkittensforyou.com/blog/

As firms enter 2026, many are under pressure to achieve tangible ROI from their AI investments. In 2025, organizations struggled with unclear use cases, fragmented data, stalled proof-of-concepts, and a shortage of technical expertise. With AI moving from experimentation to enterprise adoption, leaders now know that success requires building internal literacy, aligning data and technology, and scaling responsibly to deliver measurable results. 

“AI is no longer a future vision. It is the new competitive advantage,” said Maribeth Martorana, CEO of Sapient Advisors. “But too many firms are stuck between ambition and execution. We built Sapient to bridge that gap by combining strategic clarity with data, design, and technical delivery. Our mission is to make AI transformation achievable, responsible, and fast for regulated mid-market organizations.” 

Sapient Advisors brings together a senior team with over 125 years of combined experience building enterprise data and AI products that have generated more than $400 million in revenue. Its structured, sprint-based approach helps leadership teams move from exploration to execution with speed and confidence. 

AI Strategy and Design 

• AI Strategy Blueprint Workshop: Builds AI literacy, then guides use case generation and prioritization to define a roadmap that leads directly into a proof of concept or sprint. 
• AI Clarity Sprint: Unites business, data, and technology teams to map a use case workflow, build an interactive prototype, and validate it with real users. The sprint delivers alignment, a working prototype, and clear MVP requirements. 
• Product Strategy & UX Design: Applies agile and design thinking to turn AI and data strategy into real-world products with measurable business impact. 

Data and Monetization 

• Data Strategy & Architecture: Led by veterans who have built enterprise data and AI solutions, Sapient Advisors designs scalable, governed data foundations that make AI practical, compliant, and ready for growth. 
• Data Monetization & Commercialization: Starts with internal revenue enablement to improve decision-making and efficiency, then extends to external monetization through new data products, services, and partnerships. 

Sapient Advisors’ partner ecosystem extends its capabilities with experts and technology providers across AI literacy, data privacy, governance, and responsible AI implementation. Partners range from established enterprise platforms to emerging innovators vetted for the compliance and security standards required in regulated markets. 

“Building AI properly requires a village,” said Sandy McCarron, COO of Sapient Advisors. “We have assembled that village, a multidisciplinary team and ecosystem that cover every aspect of responsible AI adoption. There are very few firms with this depth and breadth across financial services, insurance, and commercial real estate.” 

Sapient Advisors has already led AI readiness and design sprint engagements across financial services, insurance, and data-driven firms, helping leadership teams move from exploration to execution with measurable results. 

“Our team and solutions are designed to help organizations at every stage of their digital transformation journey,” Martorana added. “We can deliver an end-to-end solution or individual components based on each client’s needs. We meet firms where they are, providing the clarity, capability, and expertise to move them forward with confidence.” 

With demand for responsible AI adoption growing rapidly across regulated industries, Sapient Advisors is guiding firms through the next phase of transformation, turning AI ambition into measurable enterprise value. 

About Sapient Advisors 

Sapient Advisors helps regulated industries turn AI ambition into real transformation. The firm guides mid-market financial services, insurance, and real estate companies from strategy to execution, building the data, architecture, and products that make AI work in the real world. With over 125 years of combined experience and a track record of building products that have generated more than $400 million in revenue, Sapient Advisors delivers clarity, speed, and measurable results. 

Press Contact 

Maribeth Martorana, CFA

Chief Executive Officer, Sapient Advisors, LLC

maribeth@sapient-advisors.com 

www.sapient-advisors.com 

At the heart of this campaign lies the newly launched Bridal Glow Insurance Kit — a premium skincare set designed to protect, replenish, and radiate the bride’s natural glow.

About the Bridal Glow Insurance Kit

The Face Shop Bridal Glow Insurance Kit is specially curated to keep every bride’s radiance intact through the wedding season. It combines The Face Shop Rice & Ceramide Emulsion, Rice & Ceramide Cream, and The Therapy Vegan Sun Serum, offering complete hydration, nourishment, and sun protection — the perfect trio for a luminous bridal glow.

Products in Focus:

Rice & Ceramide Emulsion

A lightweight Korean moisturizer that lasts 3× longer than ordinary creams. Its non-sticky formula makes it perfect for daytime use, providing a glass-like, radiant, and brightened complexion.

Rice & Ceramide Cream

A deeply moisturizing cream enriched with rice and ceramide. Its soft, creamy texture hydrates intensely without greasiness, locking in lasting moisture for supple, glowing skin.

Therapy Vegan Sun Serum

A vegan-certified moisturizing sunscreen that delivers high UV protection with a dewy finish. The liquid-crystal emulsification technology ensures smooth absorption without any white cast — ideal for photo-ready, breathable skin.

About the Campaign

Through Glow Insurance, The Face Shop redefines bridal skincare as more than just routine — it becomes a ritual of reassurance. The campaign celebrates every bride’s journey and the friends who stand by her, ensuring her inner and outer glow stay radiant throughout.

Speaking about the campaign, Naina Suri, Head of Marketing at The Face Shop India, said:

“With ‘Glow Insurance,’ we wanted to go beyond traditional skincare communication and address a universal truth of weddings — the fatigue that can dim a bride’s natural radiance. This campaign with Khushi Kapoor beautifully captures The Face Shop’s promise of being a reliable skincare partner that insures every bride’s glow when it matters most.”

Khushi Kapoor, expressing her excitement, shared:

“I’m thrilled to be part of The Face Shop’s Glow Insurance campaign because it speaks to every bride’s reality. Playing the bridesmaid in this film let me express what true friendship and skincare support look like — protecting that glow from within. For me, The Face Shop’s products genuinely deliver trust and confidence.”

“I’m thrilled to be part of The Face Shop’s Glow Insurance campaign because it speaks to every bride’s reality. Playing the bridesmaid in this film let me express what true friendship and skincare support look like — protecting that glow from within. For me, The Face Shop’s products genuinely deliver trust and confidence.”

Why ‘Glow Insurance’?

Because every wedding season brings joy, stress, and sleepless nights — The Face Shop’s Glow Insurance Kit ensures your skin stays hydrated, nourished, and luminous through it all. From engagement to reception, your glow stays insured.

Explore the kit now: The Face Shop Bridal Glow Insurance Kit

In an era where media exposure can make or break a business, ANEWSWIRE emerges as a beacon of opportunity, helping startups, entrepreneurs, and enterprises get featured in mainstream and niche media outlets with just a few clicks.

Revolutionizing Business Visibility Through Seamless Media Access

Press releases have long been a cornerstone of business communication, but ANEWSWIRE elevates the concept with a user-centric platform that offers unmatched reach, reliability, and results. The portal has been built for maximum distribution and impact, bridging the gap between brands and media exposure by distributing business news across an expansive network of verified news platforms.

From Fox, NBC, CBS, and CW affiliates to Google News, Bing, Yahoo, and more, ANEWSWIRE ensures that each press release is picked up and indexed by search engines, thereby enhancing online visibility and organic discoverability.

“We’re not just distributing press releases — we’re creating opportunities,” said a spokesperson for ANEWSWIRE. “With our new PR distribution portal, businesses no longer need to rely on luck or expensive PR retainers to get media attention. We provide a powerful, streamlined solution to get their voice heard — fast, wide, and effectively.”

More Than Just PR: Telling the Stories Behind the Brand

ANEWSWIRE isn’t stopping at traditional press releases. Recognizing the value of brand storytelling, the platform is also rolling out CEO interviews and product reviews, allowing businesses to present a humanized and detailed narrative that captures the interest of both media and consumers.

Whether it’s a founder’s journey from garage startup to global disruptor or an in-depth review of an innovative product, ANEWSWIRE will ensure these stories are published on relevant, high-traffic platforms — helping businesses connect with their target audience on a deeper level.

Key Features of the ANEWSWIRE PR Distribution Platform

◽ Distribution to Over 450 Media Outlets – Including top news networks, digital publications, blogs, and regional media.

◽ Search Engine Indexing – Optimized press releases for Google, Yahoo, Bing, and other major platforms.

◽ Multimedia Integration – Add logos, images, and videos to enhance engagement and brand recall.

◽ CEO Stories and Product Reviews – Specialized editorial content to highlight leadership and innovation.

◽ Real-Time Tracking and Analytics – Users receive detailed performance reports post-distribution.

“This launch represents a major milestone for ANEWSWIRE and reinforces our mission to democratize media access,” said the company’s founder. “We’re building more than a distribution tool — we’re building a movement where every business, regardless of size or industry, has a chance to shine in the spotlight.”

Empowering Brands Across Industries

From tech startups and eCommerce stores to service providers and nonprofits, ANEWSWIRE’s platform is industry-agnostic, meaning it caters to a broad spectrum of businesses looking for authentic media traction. With packages designed for affordability and scalability, the platform supports both single-time announcements and long-term PR campaigns.

Through advanced SEO tactics, rich media embeds, and industry-specific targeting, clients are able to generate inbound traffic, boost their domain authority, and build trust with stakeholders — all critical elements for success in the digital-first business world.

Data-Driven Results Backed by Industry Standards

Studies show that businesses featured in reputable media outlets are 42% more likely to gain customer trust and 33% more likely to secure investment or funding. ANEWSWIRE’s portal is engineered to deliver maximum ROI by placing brands where it matters most — in front of decision-makers, consumers, and industry influencers.

Official Launch and Availability

The PR distribution portal is now live and available to users globally. Businesses can register on www.anewswire.com and choose from a range of affordable plans. Press release submissions are reviewed and approved within 24 hours, ensuring fast turnaround and timely news delivery.

ANEWSWIRE is also currently onboarding media partners and journalists for exclusive early access to CEO stories and product review features.

Commitment to Media Integrity and Client Success

ANEWSWIRE takes pride in offering editorial integrity, quality assurance, and top-tier customer support. Every release undergoes human review to ensure alignment with journalistic standards, and clients can access one-on-one support for crafting compelling news content.

"Media exposure shouldn't be reserved for the elite," said the company’s lead editor. "At ANEWSWIRE, we believe in leveling the playing field. Every story has value — our job is to make sure it gets heard."

A Bold Step Toward Media Democratization

ANEWSWIRE's new platform is more than just a press release service — it is a media empowerment engine built to give businesses visibility, credibility, and traction like never before.

Whether you're launching a new product, celebrating a business milestone, or sharing insights as a visionary CEO, ANEWSWIRE ensures your message reaches the right audience, through the right channels, at the right time.

To learn more or to get started, visit www.anewswire.com or email support@anewswire.com.

About ANEWSWIRE

ANEWSWIRE is an innovative USA-based media and public relations agency committed to helping businesses grow through strategic news distribution. With a network of over 450 media outlets and a growing suite of storytelling tools, ANEWSWIRE delivers results that move the needle. The company specializes in press releases, CEO interviews, product reviews, and multi-platform visibility strategies. By putting the power of the press into the hands of everyday businesses, ANEWSWIRE is redefining how stories are told in the digital age.

For press inquiries, please contact:

Michael Thompson

Founder & CEO of Media Relations

ANEWSWIRE MEDIA

Phone: +1-212-925-1111

Email: info@newswire.com

Website: www.anewswire.com

Twitter: @anewswire

LinkedIn: linkedin.com/company/anewswire

This new offering provides a powerful way for executives to share their stories, business insights, and leadership philosophies through professionally crafted interviews published across trusted media outlets including NBC, FOX, CBS, CW, and more.

As the demand for executive branding continues to rise, ANEWSWIRE is addressing this need with a feature that enhances public visibility, builds credibility, and positions companies as industry leaders through the voice of their leadership.

CEO Interview: Share Your Leadership Story in 3 Simple Steps

1. Submit Your Profile: Share your basic information, professional background, achievements, and company vision via a user-friendly form.
2. Interview Draft Creation: Our editorial team crafts a high-quality, media-ready interview article tailored to highlight your leadership and innovation.
3. Media Distribution: Upon your approval, the final interview is distributed across top-tier media outlets for maximum reach and impact.

Why CEO Interview?

• ✅ Executive Branding: Elevate your presence as a thought leader in your industry.
• ✅ Media Trust: Gain exposure on credible, mainstream media channels.
• ✅ Investor Confidence: Build trust with stakeholders and prospective investors.
• ✅ Lead Generation: Create a compelling story that attracts new clients and business opportunities.
• ✅ Permanent Online Presence: Your interview remains online and can be shared on your website, LinkedIn, and other professional platforms.

Who Can Apply?

This feature is open to senior professionals including:

• Chief Executive Officers (CEO)
• Chief Technology Officers (CTO)
• Managing Directors (MD)
• Founders and Co-founders
• Board Members and Senior Leadership

Start Today

Are you ready to inspire, influence, and lead through media exposure?

👉 Apply now for your CEO Interview at: www.anewswire.com

For inquiries or partnerships, please contact:

📧 info@anewswire.com

🌐 www.anewswire.com

About ANEWSWIRE

ANEWSWIRE is a premier press release distribution platform trusted by businesses, startups, and professionals around the world. With access to hundreds of high-authority media outlets, ANEWSWIRE enables impactful storytelling and strategic PR distribution that delivers measurable results.

Rama Care’s dermatology department is equipped with cutting-edge equipment and led by highly qualified dermatologists and skincare experts. The clinic provides both medical and cosmetic skin treatments, including acne therapy, anti-aging procedures, pigmentation correction, scar revision, laser hair removal, and chemical peels, among others. Each treatment is designed to deliver visible results while maintaining the highest standards of safety and hygiene.

“Our mission is to provide expert skin care solutions using evidence-based practices and a compassionate approach,” said a spokesperson for Rama Care Poly Clinic. “Whether our clients are looking to treat a specific dermatological condition or simply rejuvenate their skin, we offer customized care plans that reflect their goals and lifestyle.”

Conveniently located in Jumeirah Terrace Building, Jumeirah-1, Rama Care is easily accessible and known for its calm, spa-like ambiance that puts patients at ease from the moment they arrive. The clinic is committed to making high-quality skin care accessible through affordable pricing and a commitment to clinical excellence.

For more information or to book a consultation, please contact:

Rama Care Poly Clinic

Jumeirah Terrace Building, Jumeirah-1 Dubai, UAE

📞 +971 56 659 7878

🌐 https://ramacarepolyclinic.com/

✉️ query@ramacarepolyclinic.com

Combining the latest dermatological advancements with a commitment to client well-being, Rama Care Poly Clinic offers a wide range of aesthetic services, including laser skin rejuvenation, anti-aging treatments, acne and scar solutions, pigmentation correction, and non-surgical facial enhancements. The clinic’s dermatology team consists of board-certified specialists who tailor each treatment plan to match the client’s unique skin type, lifestyle, and aesthetic goals.

“We believe that healthy, radiant skin should be accessible to everyone,” said a spokesperson for Rama Care Poly Clinic. “Our mission is to blend scientific innovation with compassionate care, ensuring every client leaves our clinic with enhanced confidence and natural beauty.”

The clinic’s aesthetic dermatology department is equipped with FDA-approved technologies and follows global standards of hygiene and patient safety. Every treatment is preceded by an in-depth skin analysis and consultation, ensuring optimal results with minimal downtime.

With a strong reputation for excellence and client satisfaction, Rama Care Poly Clinic continues to set new benchmarks in the UAE’s competitive aesthetic dermatology landscape.

Clinic Details:

📍 Jumeirah Terrace Building, Jumeirah-1 Dubai, UAE

🌐 www.ramacarepolyclinic.com

📞 +971 56 659 7878

✉️ query@ramacarepolyclinic.com.

Willis has built a strong reputation for providing high-quality landscape services across the Lynchburg area. This acquisition supports Landscape Workshop’s goal of offering premium grounds management services while expanding its presence into new markets. 

"We are excited to expand our presence in Virginia through the addition of Willis Landscaping to the Landscape Workshop family," said J.T. Price, CEO of Landscape Workshop. "Combined with our recent partnership with Chris and Trevor Templeton and the CLC team, the addition of Todd WIllis’ team will give us the ability to provide even more extensive services to our customers in Lynchburg, Roanoke, and Charlottesville. Willis’s strong local reputation and experienced team will be instrumental in accelerating our growth throughout the region." 

"The merger with Landscape Workshop raises the ceiling and the bar for my employees and my customers!" said Todd Willis, owner of Willis. "Landscape Workshop understands the value of great employees and superb customer service. I am excited for the future and to continue to win in the Green industry here in Virginia." 

This acquisition marks another step in Landscape Workshop's expansion strategy. Known for its professional service and expert maintenance, LW operates across 43 Southeastern markets, including Alabama, Arkansas, Florida, Georgia, Kentucky, Louisiana, Mississippi, Missouri, North Carolina, South Carolina, Tennessee, and Virginia. 

Backed by Ares Management Corporation and Carousel Capital, Landscape Workshop continues to build on its legacy of reliability and professionalism in commercial outdoor management. 

Legal counsel for Landscape Workshop in this transaction was provided by Stuart Maxey, Butler Sparks, and Ben Glicklich of Bradley Arant. Willis was represented by Noah Wyer of Wyer Law, PLC. 

Media Inquiries: Please contact Angela Ray, Communications Manager, Landscape Workshop.  

aray@landscapeworkshop.com, 225.301.0484 

Hospital Indemnity Plus brings together features of previous products, Affordable Cost Solution, Hospital Confinement, and Outpatient Fixed Indemnity, into one simplified option.  This consolidation streamlines the product lineup and makes it easier for customers to understand and select the coverage that fits their needs.

Hospital Indemnity Plus pays a fixed dollar amount per covered service, regardless of the actual cost incurred. The plan is available to individuals aged 0–64, with guaranteed renewability for policyholders beyond age 65. It is structured to help close financial gaps left by traditional health insurance, covering expenses related to hospital stays, outpatient procedures, surgeries, and emergency care.

“Hospital Indemnity Plus stands out in the market because it removes the guesswork. By eliminating internal caps and offering broad, bundled coverage, we’re giving individuals a smarter, more predictable way to protect their health and finances.”  - Roger Schuster, VP of Sales at MedMutual Protect

Unlike many hospital indemnity plans that impose internal limits on specific benefits, Hospital Indemnity Plus aggregates all benefits toward a single annual and outpatient benefit maximum. This structure simplifies the plan and allows for more generous and flexible reimbursements. For example, policyholders receive a payment for each day they are confined in a hospital, with no limit on the number of days unless they reach the annual benefit maximum.

The plan includes four core benefit categories:

• Hospital confinement benefits
• Outpatient benefits
• Emergency benefits
• Surgery benefits

“Hospital Indemnity Plus reflects our commitment to offering accessible, affordable solutions that help individuals take control of their healthcare costs.” - Ron Johnson, VP of Strategy and Product at MedMutual Protect

For more information about Hospital Indemnity Plus, visit www.medmutualprotect.com.

Insurance benefits provided by Reserve National Insurance Company.

Addressing the Enterprise AI Adoption Gap

Unlike large enterprises with in-house data science teams, mid-market companies often lack the expertise, infrastructure, or resources to implement AI securely. Sapient Advisors was founded to bridge this gap by guiding organizations through adoption that is both responsible and aligned with business goals.

“AI is no longer optional for regulated industries; it’s an operational layer that touches every process,” said Maribeth Martorana, CFA, Co-Founder and CEO of Sapient Advisors. “Partnering with NeuralSeek ensures our clients can innovate while maintaining the highest standards of governance, compliance, and data security.”

Why NeuralSeek

NeuralSeek’s enterprise-grade platform was chosen for its unique ability to balance innovation with trust, security, and governance. Purpose-built for regulated industries, it provides:

“Enterprises have spent years waiting for code, for sprints, for transformation to reach the front lines. With NeuralSeek, that wait is over. Our platform empowers compliance teams, operators, and analysts to securely build and deploy AI agents at scale. It’s not just faster; it’s a new model for regulated industries: innovation with governance, velocity with trust.”
— Garrett Rowe, Founder & CTO, NeuralSeek

Shared Philosophy, Real-World Impact

Both Sapient Advisors and NeuralSeek view AI not just as a tool, but as a new operational layer that transforms every business process. With a shared commitment to governance, transparency, and stakeholder alignment, the partnership enables firms to move confidently from AI pilots to enterprise-wide adoption responsibly, securely, and at scale.

About Sapient Advisors

Sapient Advisors is a consultancy that helps mid-market financial services and regulated firms adopt AI responsibly. With expertise in data strategy, product development, and operations, Sapient guides organizations from readiness and governance through design and implementation by aligning vision with compliance to deliver secure, scalable AI adoption.

NeuralSeek is an enterprise AI platform that makes complex generative AI challenges, including provenance, governance, guardrails, and multi-agent orchestration, simple and ready out of the box. Its no-code, multi-LLM platform integrates seamlessly with enterprise systems, providing auditability, data lineage, and real-time observability so regulated organizations can adopt AI securely, transparently, and at scale.

Media Contact

Maribeth Martorana​
Sapient Advisors
maribeth@sapient-advisors.com
646-234-4268

Instant Engagement, 24/7 Follow-Up, and Qualification via AI

Speed to lead is critical in real estate: studies show leads are 21 times more likely to convert when contacted within five minutes versus a 30-minute wait. Yet many agents still struggle with delayed follow-ups, often responding hours (or even days) after an inquiry comes in. The AI Co-Pilot eliminates this gap by engaging new leads immediately and persistently. By leveraging advanced conversational AI, the system can respond to online inquiries, emails, or text messages within seconds – far faster than the industry’s typical 22-hour average response time. This lightning-fast engagement ensures prospects get timely answers and attention, which has been shown to boost lead conversion rates by 35% or more.

Once a conversation is started, AI Co-Pilot continues to nurture the lead through automated yet personalized follow-up sequences. It asks qualifying questions, provides information on listings or services, and gauges the lead’s intent, handing off to a human agent only when the lead is ready or requests human help. All interactions are logged in the team’s CRM for transparency. Key capabilities of the AI Co-Pilot include:

• Immediate Lead Response: Instantly responds to new inquiries on websites, portals, or social media, ensuring no prospect waits for a reply.
• Automated Follow-Up Sequences: Sends timely follow-up texts and emails that persistently (but politely) check in with unresponsive leads over days or weeks, so “your team never misses a follow-up”
• Lead Qualification Conversations: Uses natural language understanding to converse with leads and ask key qualifying questions (e.g. timeline, budget, requirements), then scores or categorises the lead.
• Database Reactivation: Reaches out to the thousands of “dead” or dormant contacts in a CRM, rekindling interest through personalized check-ins. This turns old databases into new opportunities – “goldmines” with real deals hidden within
• Appointment Booking: When a lead is qualified and interested, the AI Co-Pilot can schedule meetings or listing appointments directly on agents’ calendars, eliminating back-and-forth scheduling. It essentially serves as a round-the-clock ISA that books pre-qualified appointments for the team.

“Real estate agents shouldn’t be losing deals just because they didn’t reply fast enough,” agreed Rayan and Richard Opondo, Co-Founders of BuildnBloom. “Our AI Co-Pilot gives every lead immediate attention and thoughtful follow-up without adding headcount. It’s about using technology to create leverage – so one agent can do the work of many, booking more appointments without burning out. We built this system to help teams grow smarter, not just hustle harder.”

Reviving “Dead” Leads and Booking More Listing Appointments

Beyond new inquiries, AI Co-Pilot excels at re-engaging stale leads that many teams have written off. Every real estate database contains hundreds or thousands of old prospects that went cold over the years. BuildnBloom’s system reactivates these contacts at scale, sending context-aware messages that often spark fresh conversations out of dormant leads. In the past year, BuildnBloom has helped dozens of agents turn their old contact lists into closed deals “with no new ad spend or hires required” by systematically nurturing those cold pipelines.

Early results from AI Co-Pilot deployments have been striking. For example, one brokerage using AI Co-Pilot reactivated 312 dormant leads in just 60 days, leading to a 121% increase in contact-to-appointment conversion ratio. By automating the outreach and follow-up process, the team also saved over 100 hours per month in manual calling and emailing.

On average, real estate teams piloting the AI Co-Pilot are adding 3–5 listing appointments per week to their calendars purely from the revived leads and faster response times. These are appointments that likely would have been missed without the always-on persistence of AI. “The system finds listing opportunities hiding in plain sight,” noted Opondo. “It’s like having an assistant who never sleeps, tirelessly mining your database and nurturing leads until they’re ready to transact.”

One Built-in AI advantage is consistency: the Co-Pilot follows up with every single lead systematically, whereas human agents might give up after a couple of attempts or forget older prospects. This consistent persistence means no lead falls through the cracks. Prospective sellers who requested a home valuation months ago, or buyers who paused their search last year, all receive timely check-ins tailored to their context. When those leads do come back to the table, the AI hands them off to the agents as warm, pre-qualified appointments. In short, AI Co-Pilot turns missed opportunities into new listings and deals, squeezing far more value out of existing lead sources.

Solving AI Vendor Pitfalls: Performance, Pricing, and Compliance

The launch of AI Co-Pilot comes at a time when many real estate teams are experimenting with AI chatbots and automated assistants – but have been disappointed by existing offerings. “We’ve heard from dozens of agents about AI solutions that cost a fortune and still didn’t move the needle,” Rayan said. “Either the bot wasn’t actually booking appointments, or it was spamming leads and causing compliance headaches. We knew we had to do better.” A common issue in the market is that some AI lead follow-up tools are overpriced subscription services with long contracts, yet yield low-quality conversations or require constant tweaking.

BuildnBloom addresses this by delivering AI Co-Pilot as a fully managed service – their team custom-builds and tunes the AI for each client’s database and processes, and continually monitors its performance. Instead of a one-size-fits-all bot, it’s an AI tailored to each business, maintained by BuildnBloom’s experts to ensure high engagement rates and genuine ROI.

Compliance is another critical differentiator. Lead engagement AI must navigate laws like email spam regulations and consumer privacy rules, which many tech vendors overlook at clients’ peril. Unsolicited blasts or improper use of data can land real estate teams in legal trouble. In fact, new regulations in 2025 (such as updated TCPA rules in the U.S.) require individual written consent before contacting leads with automated technologies – a sign that regulatory scrutiny on automated outreach is increasing. Privacy laws like GDPR internationally, and Australia’s own spam and privacy acts, also set strict guidelines. BuildnBloom’s AI Co-Pilot was built with compliance at its core.

The system only contacts leads that meet permission criteria and it throttles outreach to avoid spam-like behavior. All messages are compliant with CAN-SPAM email requirements and include easy opt-outs, and text follow-ups respect Do Not Call registries and required consent protocols. “A lot of lead-gen bots operate in a gray area – we don’t,” said Opondo. “Our clients can trust that every outreach is not only optimised for conversion but also by-the-book legally. We even track consent and opt-outs meticulously, so the AI never crosses compliance lines.”

Build n Bloom’s focus on compliance is reinforced by its leadership team, which uniquely includes a Director of Legislative Compliance and Risk Management among the founders. This ensures that real estate teams using AI Co-Pilot aren’t just getting more appointments, but doing so in a way that protects their reputation and avoids fines. The company notes that as regulations tighten, many “do-it-yourself” AI solutions will falter if they can’t adapt – but AI Co-Pilot is continually updated to meet new rules automatically, giving clients peace of mind.

Founder’s Vision: Leverage Without Burnout in Real Estate

BuildnBloom was founded by a group of entrepreneurs who saw first-hand how burnout and operational bottlenecks plague the real estate industry. Co-founder Richard Opondo experienced the grind of agents juggling endless follow-ups, data entry, and administrative tasks at the expense of personal time. That drove the team’s mission to “empower small and medium-sized businesses with cutting-edge AI tools that streamline operations, enhance productivity, and drive growth”. In real estate, that mission translates to giving agents their time (and sanity) back.

“Our goal at BuildnBloom is to create compound leverage for real estate teams – enabling one person to do the work of five, or a 10-person team to perform like a 50-person team, by intelligently automating the busywork,” said Rayan. “AI Co-Pilot is the embodiment of that goal. It tackles the repetitive yet crucial tasks – the constant texting, emailing, scheduling – that often lead to agent burnout. By removing that burden, agents can focus on what they do best: building relationships, providing expert advice, and negotiating deals. We want our clients to close more deals without working more hours. It’s about scaling up the business while scaling back the stress.”

Richard emphasised that AI Co-Pilot is not about replacing the human touch, but augmenting it. The system is designed to sound professional and helpful, but it knows when to step aside. The moment a lead is ready for a high-value conversation or has complex questions, the AI flags an agent to step in. “It’s a Co-Pilot, not an auto-pilot,” Rayan added. “The agent is always in command; we’re just giving them superpowers to cover more ground and respond faster than any human possibly could on their own.”

Real-World Success: Companion Health’s AI Transformation

While BuildnBloom’s AI Co-Pilot is launching with a focus on real estate teams, the technology’s impact extends beyond property sales. One early client, Companion Health, a leading disability services provider in Western Australia, partnered with BuildnBloom to build a full AI vertical across their operations – essentially installing AI-driven systems in multiple departments, from client engagement to back-office processes. This case study offers a glimpse of the transformative potential of done-for-you AI in any service-driven industry.

Prior to working with BuildnBloom, Companion Health faced bottlenecks in managing inquiries, scheduling, and compliance tracking across its services. After implementing BuildnBloom’s AI solutions (the precursor to today’s AI Co-Pilot), Companion Health saw a 5× increase in digital enquiries almost immediately, as the AI handled initial client interactions and triaged requests around the clock. The organisation also deployed AI assistants for internal operations – like an automated fleet management and maintenance scheduler – resulting in significant efficiency gains. Overall, Companion Health reports saving $222,000 in annual staffing costs thanks to automation and workflow improvements. Importantly, these AI-driven changes did not just cut costs; they improved service quality by ensuring no client inquiry went unanswered and critical tasks never slipped through the cracks.

“BuildnBloom helped us modernise and streamline nearly every aspect of our operations,” said a spokesperson for Companion Health. “We essentially have an AI-powered backbone now – a full AI vertical – supporting our teams. It’s helped us serve clients faster and more consistently. The results speak for themselves: fivefold growth in online inquiries and hundreds of thousands saved in overhead. We could not have achieved that manually without quadrupling our staff, which wasn’t feasible. The AI approach has been a game-changer for us.”

This success story underscores that the AI Co-Pilot approach is scalable beyond real estate, applying to any business that handles a high volume of repetitive inquiries or processes. “If AI can do all that for a healthcare provider like Companion, imagine what it can do in a typical real estate brokerage where lead follow-up is life or death,” Opondo noted. He added that BuildnBloom’s broader vision is to bring these kinds of results to all SMBs that are willing to embrace AI. Real estate just happens to be a sector ripe for disruption, given the heavy workload on agents and the vast amount of untapped lead data many teams already possess.

Availability and How to Get Started

The BuildnBloom AI Co-Pilot is available to real estate teams and agencies starting today. The company offers a free AI Strategy Session for interested teams to identify how AI Co-Pilot could fit into their business. In this no-obligation consultation, BuildnBloom’s experts will assess the team’s current lead management process, pinpoint 3–5 high-impact areas where AI automation could save time or increase conversions, and even show examples of the AI in action. Participants walk away with a custom “AI Systems Map” outlining how key parts of their operations could be systematised. “We’ve found that once clients see the map and the possibilities, the lightbulb goes off,” said Rayan. “Even if they don’t sign on, they gain value and clarity on what to do next.”

Real estate professionals can book a free strategy session directly via BuildnBloom’s website. The implementation of AI Co-Pilot is handled completely by BuildnBloom’s team as a turnkey service – from initial setup, AI training with the client’s data, to ongoing monitoring and optimisation. “We purposely made this a done-for-you solution,” Opondo explained. “Busy teams don’t need more software to learn; they just want outcomes. So we take care of the heavy lifting, and they reap the benefits.”

For more information or to schedule a demo and strategy call, visit buildnbloom.io and click on “Free AI Strategy Session”. With only a limited number of new client onboardings taken per month to ensure quality service, BuildnBloom encourages interested teams to get in touch early.

About BuildnBloom

BuildnBloom is a Perth-based provider of AI systems and automation solutions, specialising in done-for-you AI infrastructure that helps businesses save time, close more deals, and cut operational costs. Founded by Razwan Chawdhary, Rayan Ratego, and Richard Opondo – who collectively witnessed the challenges entrepreneurs face in scaling sustainably – BuildnBloom delivers AI-driven lead generation and operational automation services tailored to the unique needs of small and medium-sized businesses.

The company’s mission is to “empower SMBs with cutting-edge AI tools that streamline operations, enhance productivity, and drive growth”, creating sustainable success through intelligent systems. BuildnBloom’s flagship solutions, including the new AI Co-Pilot, provide clients with fully managed AI “co-workers” that handle tasks like lead follow-up, client onboarding, workflow management, and more. By combining deep technical expertise in AI with a focus on compliance and process design, BuildnBloom ensures its clients achieve compound leverage – doing more with less effort – while maintaining the human touch where it matters. Industries served include real estate, professional services, healthcare, and other verticals where lead management and customer engagement are critical. For more information, visit www.buildnbloom.io.

Dubai's business ecosystem is widely recognised for its ambition, speed, and opportunity — but navigating the path from idea to operational company can be daunting, especially for first-time investors and foreign entrepreneurs. Axona bridges that gap. The agency supports clients from the very first step of business registration all the way through to building a digital brand that resonates with UAE audiences.

"We started Axona because we saw too many talented entrepreneurs struggle not with their ideas, but with the process of bringing those ideas to life in Dubai. We want every client to feel guided, supported, and genuinely excited about building here."

— Founding Team, Axona Digital

What sets Axona apart is the seamless integration of two services that are usually handled separately: business formation and digital marketing. Entrepreneurs working with Axona benefit from a single, trusted partner who understands both the legal and commercial landscape of doing business in the UAE and how to connect their brand with the right customers once the doors are open.

The agency's service offering spans the full entrepreneurial journey:

Axona's approach is intentionally personal. Rather than offering cookie-cutter packages, the team takes time to understand each client's background, goals, and the specific sector they are entering. The result is a tailored strategy that reflects both the client's vision and the unique dynamics of the UAE market — a market that rewards authenticity and local awareness.

With Dubai continuing to attract entrepreneurs from across Asia, Europe, and the Americas, Axona is positioned to serve a diverse, internationally-minded clientele. The agency's bilingual team brings deep familiarity with both Western business expectations and the nuances of operating in the Gulf region, making the transition smoother for businesses at every scale.

Axona is currently welcoming enquiries from entrepreneurs at any stage — whether still exploring the idea of setting up in Dubai or already incorporated and ready to accelerate their marketing efforts.

About Axona

Axona is a premium digital marketing agency headquartered in Dubai, UAE. The agency specialises in helping entrepreneurs and growing businesses navigate the process of setting up in Dubai and marketing effectively within the UAE. From company registration and licensing to brand strategy, social media, SEO, and paid advertising, Axona provides integrated support designed to turn business ambitions into real results. Axona serves clients across sectors including retail, hospitality, professional services, technology, and e-commerce.

Media Contact - press@axona.ae

Business Enquiries - sales@axona.ae

Website - www.axona.ae

Location - Dubai, United Arab Emirates

What Makes Ragdoll Kittens So Special

Ragdoll cats are known for their calm personalities and soft, non-matting coats. They were created over 20 years by selectively breeding Persian and Burmese cats. These features make them a wonderful choice for families, even those with allergies. Dr. Jennifer Creed, a veterinarian who works with small animals and runs Ragdoll Kittens For You, says that Ragdolls are more than just lovely cats. "Because they shed very little and are very loving, they make great pets for homes of all sizes."

Dr. Creed, who has been breeding cats for more than 20 years and is a veterinarian, checks the health of every kitten cautiously. "We want to give families Ragdolls that are healthy and well-behaved and will be happy for years to come," she says.

Why Families Choose Ragdolls

Ragdolls are the best pets for families for several reasons that Ragdoll Kittens For You lists:

• Ragdolls are great for families with kids or other pets because they are social and cute. They act like puppies by following their owners around and loving to cuddle.
• Hypoallergenic Features: Their coats are smooth and don't mat, so they are less likely to cause allergic reactions. This makes them a good choice for homes with sensitive people.
• Health and Care: Each kitten from Ragdoll Kittens For You comes with a written health guarantee, vaccinations, and gentle training to make sure they have a smooth move to their new home.
• Beauty and Variety: There are more than ten beautiful Ragdoll types to choose from, so families can find a kitten that fits their tastes, from classic blues to rare chocolates.

An Easy Adoption Process

Adopting a Ragdoll kitten from Ragdoll Kittens For You is simple and clear. As they described a three-step adoption process that is meant to help families find the right pet for them. "We put the health of our kittens and the happiness of our clients first," says Dr. Creed. "We make sure that every kitten is ready to thrive in their new home, with everything from natural care products to professional veterinary care."

These kittens grew up in a big farmhouse west of Chicago with Dr. Creed's four kids and four dogs. They are used to busy homes and have been loved. Ragdoll Kittens For You has a stellar reputation for both breeding and customer service. They have adopted out over 2,000 kittens and have a 99% happy customer ratio

A History of Kindness and Learning

Dr. Creed loves Ragdolls because she had to find a pet that would work for her family's allergies. She says, "As a veterinarian, I saw how challenging it was for families to choose the right pet." "I'm excited to help other people find these wonderful cats. Ragdolls were the answer for me."

Ragdoll Kittens For You is a wonderful place for families to find their next furry family member. They are dedicated to quality and continue to set the standard for ethical breeding practices.

Go to Ragdoll Kittens For You right away.

Are you ready to let a Ragdoll kitten into your home? Visit their website at: https://ragdollkittensforyou.com/ to see the kittens that are up for adoption, learn more about the process, and get the most up-to-date information. If you want to talk to the media, you can email Dr. Jennifer Creed at support@ragdollkittensforyou.com

About Ragdoll Kittens For You

Ragdoll Kittens For You is a Chicago-based breeder that specializes in raising healthy Ragdoll kittens that are registered with the TICA. Dr. Jennifer Creed, a veterinarian with over 30 years of experience, manages the cattery. The cattery dedicates itself to providing families with hypoallergenic and well-socialized kittens, backed by a comprehensive health guarantee.

This year’s Black Friday campaign reflects not only the brand’s longstanding commitment to healthier household water, but also the growing public interest in modern water quality concerns such as fluoride, microplastics, and chemical by-products. As more households become aware of how unfiltered water can affect skin, hair, and overall wellbeing, PureShowers’ upgraded multi-stage filtration systems have become increasingly relevant.

Responding to Today’s Water Concerns with Innovation

Since 2008, PureShowers has led the shower filtration category in the UK, continually evolving its products to address emerging contaminants and new scientific findings. Its latest filter media blends are engineered to reduce impurities such as chlorine, heavy metals, fluoride, sediment, and microplastics — issues that were not on the consumer radar when the company first launched.

“We’ve spent 17 years improving the quality of people’s showers, and the science keeps changing — so we keep changing with it,” said a PureShowers spokesperson. “This Black Friday, we wanted to create something truly special for our customers: our biggest discount of the year paired with a premium eco gift that enhances the shower experience.”

A Free Gift That Complements the Ritual of Filtered Water

As part of the 2025 Black Friday promotion, customers who spend over £30 will receive a complimentary organic, eco-friendly shower puff, crafted from natural cotton and designed to elevate the daily shower into a spa-like ritual. While PureShowers has offered small gifts in past promotions, this marks the first time the company has combined a premium wellness accessory with its largest annual discount — making the event a milestone for the brand.

Extensive Product Range for Every Home

PureShowers offers one of the most comprehensive ranges of shower filtration products in the UK, including:

Handheld shower filters

Inline and fixed-head filters

Ionic and high-pressure mineral stone filters

Bath filters for babies and sensitive skin

Multi-stage replacement cartridges

Shower accessories and wellness add-ons

The 20% discount applies across the entire catalogue, giving customers the opportunity to upgrade their shower setup or stock up on replacement cartridges for the year ahead.

Availability

The Black Friday event is live for a limited time only at www.PureShowers.co.uk, with the 20% coupon applicable at checkout. Complimentary organic eco shower puffs are available while stocks last.

About PureShowers

Founded in 2008, PureShowers is the UK’s longest-established shower filter brand, dedicated to improving household water quality and helping customers enjoy cleaner, softer, healthier showers. Through ongoing research and development, PureShowers creates innovative multi-stage filtration systems designed to reduce contaminants such as chlorine, heavy metals, fluoride, and microplastics. The brand serves tens of thousands of households across the UK and Europe with a full range of shower filters, cartridges, and accessories.

Fashion product development has always been really inefficient and this causes a lot of wasted costs and wasted materials. I personally experienced this because I had a small London-produced womenswear brand. And I know first-hand the expense, waste and lack of ability to reduce risk for small founders and market entrants largely because we really struggle to know what to produce and because there is so much upfront cost. This can all now be massively transformed and optimised using technology. We have traditionally relied too much on best guesses and this was as a result of a number of factors. Collaboration has been too fragmented across key stakeholders, lead times are really long and risk lagging beyond current demand and getting commercial feedback far too late means that product decisions are still made on instinct and with imperfect information. What drew me in was seeing how much creativity, time, and capital was lost because of these fundamental issues with the way products are conceived, developed, produced and marketed in the industry. I wanted to build something that respected creativity while doing my part to see if i could help creators to succeed in a difficult industry.

You talk a lot about being a product-led founder. What does that mean in practice?

It means starting with a real, persistent problem and letting the product evolve around solving it — rather than chasing technology trends or investor narratives. In practice, that meant avoiding the AI hype cycles and instead seeing current technologies as a tool to improve how fashion products are actually created and brought to market. It means rather than thinking about how you will reach customers, instead focusing on how they will interact with your product and letting the product lead the way to growth. For me, being product led is very closely tied to my values which is that I place a high priority on innovation and user experience above all else.

Why did you choose to build Mercury Dasha in phases instead of trying to solve everything at once?

Because in order to build a valuable, multi-dimensional product you need to grow through phases of learning and that can only come when you test and then build more and more of what unlocks value. You may start with something superficial but as time goes on you find that to unlock true differentiation you need to drill much deeper into where the value is for the user. Early versions helped us understand where intelligence actually mattered and where it didn’t. V1 and V2 taught us that design generation was useful, but insufficient on its own. Each phase unlocked deeper insight into the real problem. Building in phases wasn’t about moving slowly; it was about building depth and defensibility

Many AI tools in fashion focus on generation. Where do you think that approach falls short?

Generation solves only one moment in a much longer lifecycle. Fashion fails when designs ignore cost, production reality, or demand signals. Most AI tools stop at attractive outputs. They don’t consider how it fits into the wider system. What we are doing isn’t about producing more design options — it’s about helping teams choose better ones, within a certain context. Also fashion is very different to art in the sense it must be produced to be used - so if you want to create more than fashion-art or digital fashion, you need to go beyond generative image AI for design exploration.

You’ve been careful to built Mercury Dasha in a way that distinguishes it from other superficial image generation tools. Why is that distinction important?

Because many AI companies are built on prompts alone - and only really offer an interface or 'wrapper'. This is not defensible. If the value of your product lives entirely in a prompt, anyone can replicate it. What makes Mercury Dasha different is that the outputs are shaped by interconnected inputs we own and structure — brand DNA, feedback signals, constraints, and collaboration data. Even if we continue to use foundational models, and even if we use prompts, the intelligence lives in the system or workflow, not the prompt. At that point, the prompt becomes a function, not the product itself.

How does intelligence actually improve over time inside the product?

Every interaction creates signal. Decisions made, feedback given, constraints applied — these aren’t just events, they’re data. Over time, the system learns what works for a specific brand, team, or context. That cumulative learning is what makes the product harder to replace. The longer you use it, the more tailored and relevant it becomes.

Fashion is subjective by nature. Are you trying to predict what will sell?

No — and that’s intentional. Fashion should and can never be 100% predictable. Surprise and intuition are part of what makes it compelling. Our goal isn’t certainty; it’s confidence. We help teams make better-informed guesses by combining creative intent with signals and constraints. Intelligence should guide decisions, not eliminate creativity.

What has been the hardest part of staying focused as the product evolved?

Accepting that clarity comes through building, not before it. There are moments in product development where everything feels messy and uncertain. What kept me grounded was a clear mission: helping creators succeed without compromising their creative point of view. That mission became the filter for every decision and helps me stay focused when things become confusing.

What lesson would you share with founders building AI-first products today?

Don’t confuse technology with value. AI makes execution faster, but it doesn’t replace what has always been the core question of entrepreneurship - are you solving a hard problem and would people actually thank you for what you have created? The real work is not execution anymore - implementing AI is available for everyone now - it is actually applying domain experience and deep insight into the user experience and then thinking about how AI assists with that - in other words, as always, leading with the problem not the technological solution.

What has building Mercury Dasha taught you about entrepreneurship that you didn’t expect?

I think I underestimated the importance of having a clear mission - because your product may go through multiple pivots and iterations but as long as you have the same mission you will feel grounded in that. What I’ve learned is that strong founders hold the direction steady while allowing the shape to change. Building the product revealed truths no deck or roadmap could. Entrepreneurship is less about certainty and more about learning faster without losing your values. And that is why its really important to have a really firm sense of mission - and I have always had that. It must be really hard to stay the course, navigate decisions and hardship without that anchor.

What do you think is the biggest challenge facing fashion students and new graduates today?

They’re entering an industry with higher expectations, faster than ever and fewer safety nets. They’re expected to be creative, commercial, technical, and digitally fluent — often without access to the systems that make that possible. Many graduates have talent but lack context: how designs translate into revenue. That gap between education and reality can be where many promising careers stall. Many schools are still not teaching enough technology, although many are open to it, they still have a resistance to adopting new methods because they thing it dilutes the craft and I think ultimately this puts students at a market disadvantage. Its important to have a base in both traditional and emerging methods.

Do you think AI is making it harder or easier for young creatives to succeed?

AI lowers the barrier to experimentation and to entry, which is empowering. But it also raises the bar for originality and judgment. When everyone can generate outputs, the differentiator becomes taste, decision-making, and point of view. That is something AI and data can help with but cannot fully replace. Also if you are starting a brand the design part is just one element, you must understand how to market and sell your products, brand yourself and communicate your differentiating value - and get products made efficiently. We help with all of these elements and make it easier, cheaper, quicker and more efficient for young creatives to break through. However ultimately you still need talent and hard work as its a competitive industry.

How do you balance creativity and commercial reality without compromising either?

Creativity should express an opinion. Especially in fashion there must be a cohesive point of view - following AI blindly simply based, for example, on what may sell, will leave you rudderless. Commercial intelligence should inform feasibility and risk, not dictate taste. When those two are connected properly, teams gain freedom — because they understand the trade-offs earlier and can choose deliberately. AI, in agentic forms, can suggest, and even, over-time, create autonomously, but the curation and selection role must be done by a human with a creative viewpoint.

What do you think most early-stage founders misunderstand about product defensibility?

They assume defensibility comes from features or technology alone. They also think its because of some super secret IP or patent. In reality very few companies develop that sort of formalised IP.. In reality, defensibility comes from accumulation of data, learning, workflows, and trust built over time. Defensibility is a byproduct of sustained problem-solving. If your product gets meaningfully better the more it’s used, and is used by more and more people, you’re on the right path to building a defensible product.

Do you see Mercury Dasha’s approach applying beyond fashion?

Yes. Fashion is a complex creative industry with tight margins, long lead times, and subjective demand. If you can build intelligent workflows there, the underlying approach applies to adjacent sectors like homeware, furniture, consumer goods, or even industrial design. The common thread isn’t fashion — it’s products that sit between creativity and manufacturing that have complex and long product development cycles.

What would you say to creative students preparing for an AI driven world?

I think its still important to teach craft because even if AI can do it quicker - you still want to be able to critique, improve and sometimes even overwrite it. AI has a style of image generation that depends on the model - so your unique handwriting is still essential and you should take time to develop that as this is what AI will interpret. If you don't do that then you are at risk of producing outputs that look generic. So as well as the craft you should also immerse yourself in inspiration that creates your original, creative viewpoint. Education should also teach context. Understanding how various business units work together and how creative decisions impact on commercial and vice versa is just as important as aesthetics. And also sales skills, because even if you are a creative you still need to market yourself and your work.

If you were starting again today, what would you do differently?

I am not sure I could have done anything differently because every entrepreneur, I assume, does the best with the information and resource they have. One thing I would do is appreciate how long everything takes including raising capital and adjust accordingly. Your runway is always much shorter than you'd like it to be!